This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes. ************************ Timestamps: (00:00) - Intro (00:59) - Episode overview. (02:34) - Exhausted most SaaS SEO topics. (04:44) - Things are changing in the industry. (05:42) - Shifting from the traditional sense of SEO. (07:50) - Expanded our network and built credibility. (09:01) - More...

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more. ************************ Timestamps: (00:00) - Intro (01:00) - Who is Nick Malekos? (02:52) - Nick’s background. (05:52) - What is LearnWorlds? (07:10) - Marketing learnings from startup to scale-up. (08:27) - Biggest challenges faced at...

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more. ************************ Timestamps: (00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison’s background. (02:34) - What is Netradyne? (04:36) - Allison’s experience at Meltwater. (06:53) - Content marketing for a...

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more. ************************ Timestamps: (00:00) - Intro. (01:12) - Who is Ilias Galiotos? (01:53) - Ilias’s background. (03:18) - What is MarineTraffic? (04:17) - MarineTraffic’s niche market. (06:04) - How do you approach the company's core segments? (07:33)...

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more. ************************ Timestamps: (00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan’s background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach...

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more. ************************ Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing...

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more. ************************ Timestamps: (00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey’s background. (03:48) - What is institutional consulting? (06:31) - What is ActiveCampaign? (08:40) - Difficulties for SaaS companies in acquiring new customers. (10:30) -...

In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more. ************************ Timestamps: (00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark’s background. (03:12) - Challenges working at agencies. (03:59) - What is Freshpaint? (06:22) - Content marketing in the healthcare industry. (10:19) - Will they...

In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more. ************************ Timestamps: (00:00) - Intro (01:02) - Who is Ben Kazinik? (01:58) - Ben’s background. (03:45) - What is Mayple? (06:56) - From 0 to 50K traffic per month. (09:40) - Building momentum with a single blog. (10:53) - Correlation between social...

In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more. ************************ Timestamps: (00:00) - Intro (01:13) - Who is Ben Goodey? (01:47) - Ben’s background. (06:14) - What is How the F*ck? (07:52) - Is there a future for SEO? (11:06) - The new marketing playbook. (14:27) - Will SGE affect websites’ traffic? (18:09) - Elements of...

In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more. ************************ Timestamps: (00:00) - Intro (00:58) - Who is Elena Luchita? (01:53) - Elena’s background. (05:22) - What is Maze? (07:57) - Elena’s biggest learnings working at Maze. (14:46) - Challenges in building content teams and...

In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more. ************************ Timestamps: (01:10) - Who is Abhay Singh? (02:01) - Abhay’s background. (04:00) - What is Mesh? (06:12) - Performance enablement at HR. (06:52) - Abhay’s biggest learnings at demand gen. (10:26) - How to identify effective channels? (15:22) - Communicating marketing ROI with C-level...

In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more. ************************ Timestamps: (00:00) - Intro (00:55) - Who is Eda Kavlakoglu? (01:42) - Eda’s background. (06:08) - Eda’s learnings at IBM. (09:13) - Biggest challenges. (12:06) - Main pillars of IBM’s content strategy. (14:53) - Creating content for both users and search engines. (16:34) - Keyword...

In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more. ************************ Timestamps: (00:00) - Intro (01:45) - Who is Chris Anderson? (02:38) - Chris’ background. (05:15) - How's life in Asia? (06:56) - What is GreenSlate? (08:36) - Differences between traditional businesses and SaaS. (11:18) - Chris learnings as Managing Editor at Gong. (14:40) - How do you...

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry. ************************ Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO and Founder at Kalicube. (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com. (09:08) - Nigel...

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves. To enjoy the paid version for free, you can: 1) Comment 'GrowthWaves' in this post 2) Send George a DM on LinkedIn with your email so we can add you manually on Beehiiv Only 100 seats are available (in total). ************************ Timestamps: (00:00) - Intro (01:45) - Episode overview. (02:13) - story. (04:23) - Clarification #1: No association...

In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder,  Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more. ************************ Timestamps: (00:00) - Intro (01:46) - Who is Melanie Broder? (02:11) - Melanie’s background. (04:19) - What makes a content program successful? (05:44) - How to communicate the value of content marketing? (09:19) - Mistakes SaaS companies make to...

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies. ************************ Timestamps: (00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy. (04:08) - Characteristic #2: Media Singulars are distinguishable from content...

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT. ************************ Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at...

Podcast Platforms In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more. ************************ Timestamps: (01:51) - Content creation best practices overview. (03:05) - Editorial guidelines. (04:30) - Brand guidelines. (05:05) - Comparative guidelines. (06:45) - Legal guidelines. (07:54) - Pain point x use case x JTBD x feature matrix. (09:44) - Product expert interview...

In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda,  Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more. ************************ Timestamps: 02:01 Who is Tania Miranda? 02:54 Tania’s background. 05:54 What is Recruitee? 07:33 Should hiring be a collaborative process? 09:31 Tania’s learning at Recruitee.  11:57 SEO challenges at Recruitee.  14:40 Misconceptions about SEO.  17:55 How to approach multidimensional SEO...

In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway,  Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more. ************************ Timestamps: (01:54) - Who is Brian Shumway? (02:35) - Brian’s background. (04:03) - What is Upwork? (06:21) - Brian’s learnings. (08:56) - Unique challenges regarding SEO at Upwork. (10:40) - How to identify emerging topics? (17:01) - Programmatic SEO. (20:31) - How to optimize your crawl...

In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more.. ************************ Timestamps: (00:00) - Intro (02:07) - Who is Bianca Anderson? (02:52) - Bianca’s background. (05:25) - Is there a future for SEO? (07:44) - What is Hubspot? (09:40) - Is Hubspot’s inbound marketing playbook still effective? (11:27) - The main pillars of Hubspot’s EN blog SEO...

In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more. ************************ Timestamps: (00:00) - Intro (02:01) - Who is Ryan Prior? (03:02) - Ryan’s background. (03:53) - What is Modash? (07:55) - Overview of Modash’s SEO and Content Strategy. (10:07) - Learnings from practicing programmatic SEO. (13:27) - How to generate successful programmatic...