💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: The reasons that your target shouldn’t be to meet a quota of ‘yes’… But rather to get up to 15 No’s… Crazy right???  Make sure you have your pen and paper ready as we explore the ideology behind ‘going for the no’. Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Mastering the Sales Mindset for Exceptional Success2. High-Impact Sales Techniques from a Salesforce Top Performer3. The Importance of Self-Education and Coaching in Sales Excellence Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Involvement of a wider team in decision-making2. Role of the buying committee in the buying process3. Authentic engagement in the sales process Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Implementing insights from early to late stages to engage and persuade stakeholders2. Importance of not making assumptions about the client's knowledge3. The strategy of revisiting insights to create urgency for the decision Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The Misconceptions About Introverts2. Helping Introverts Thrive in Sales3. Mindset and Energy Management for Introverts Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales,...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you need to stop handling objections. 2. What an objection actually is 3. The importance of not responding when hearing an objection. Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. The power of reflection and why that's important to your own coaching success 2. Why you need to take responsibility for coaching yourself.  Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn today's episode, we uncover the surprising sales lessons we can learn from none other than Albert Einstein. Host David Fastuca delves into how Einstein's core principles of seeking order in the chaos of the universe can be applied to the ever-changing landscape of sales. From pattern recognition to flexibility, David reveals how adopting a more scientific approach to sales can lead to reaping the benefits of increased...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1. Why you need to nurture deals that are not ready to buy today2. Simple strategies to help you educate and nurture your pipeline, 3. Why calls to action are not always required when reaching out to your prospects.  Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands Take Some Action: Book your free sales clarity call with usConnect with David Fastuca on LinkedinFollow Growth Forum on LinkedinAbout This Podcast:How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: 1.  Empathy and building connections through understanding the customer journey are important.2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences. Resources referenced: Connect with Rand on LinkedinTry...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands Are you ready to elevate your business to epic heights?  This episode is a treasure trove of insights on how successful partnerships can catapult your company into the limelight – and we’re thrilled to share these golden nuggets with you! Learn from the crème de la crème of the business world, including stories from the trenches with brands like Apple, Google, and Afterpay.  Discover how partnerships can provide more than...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: The difference between a story and a narrativeHow to create a narrative to influence the buying committeeand where AI fits into the whole sales process.Resources referenced: Connect with Micahel Margolis on LinkedinVisit storiedinc.comCheck out the book 10x StoriedMaven Course: Narrative Change Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands Take Some Action: Book your free sales clarity call with usConnect with David Fastuca on LinkedinFollow Growth Forum on LinkedinAbout This Podcast:How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B...

💰 Get FREE access to the tactics used by the fastest-growing b2b brands In this episode, you're going to learn: Why you need to slow the sales process.Stop selling and start educating.Why closing techniques don't close the sale.Connect with your hosts: Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, hosts David Fastuca and Luigi Prestinenzi are joined by guest Lloyd Thompson to delve into the art of coaching in sales. They explore the GROW coaching model and emphasize the importance of empowering team members to think for themselves. The conversation covers strategies for coaching sales teams and essential frameworks for providing effective feedback. Whether you're a business owner, sales manager,...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this TL:DR episode, we're diving into the secret to high-performance sales pipelines.  Book your free sales clarity call with usDavid FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're gonna learn how to shorten the sales cycle by creating a buyer's journey that's based on educating and nurturing through insight.  Tune in to discover this episode's valuable insights and actionable B2B sales advice! #HowToSell #SalesTips #PipelinePerformance Book your free sales clarity call with usLuigi PrestinenziDavid FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsWelcome to the first episode of TL;DR by Growth Forum, where you get ONE actionable sales growth tip in the time it takes to order your favorite coffee.  In this episode, we delve into the secret behind the success of Stan Lee and the Marvel universe.  From Spider-Man to the Hulk, characters were the beating heart of their captivating tales.  Stan Lee understood the power of relatable characters and emotional brands, and...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, we dive into the importance of preparation in prospecting, time blocking, and building a routine to boost pipeline performance. Here are the key takeaways: 1️⃣ Preparation is key: Proactive preparation the day before sets the foundation for a productive day. Define key tasks and ensure they're baked into your schedule to avoid a reactive mindset and increase productivity. 2️⃣ Time blocking for...

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn today's episode, we explore the art of cold calling and the importance of intonation, relationship tension, and preparation.  Hosts David Fastuca and Luigi Prestinenzi break down the anatomy of a cold call, sharing practical tips on how to structure your approach, match the prospect's tone, face resistance, and secure a follow-up appointment.  You'll gain valuable insights on how to navigate cold calls, engage prospects...

Brought to you by Growth Forum - Sales OS Program In this episode, we dive into the importance of building buyer personas and understanding the buyer's journey. Our guest, Mike Maynard, shares valuable insights on why it's crucial to build personas, the key elements that make up a buyer persona, and how to use personas to create effective buying journeys.  Mike, an expert in PR and marketing, brings a wealth of experience and expertise to the discussion, shedding light on the impact of...

In this episode, we dive deep into the key to successful B2B sales goal setting. Packed with actionable insights on why New Year's resolutions fail and what to do instead. They share a goal-setting framework and a habit tracker to help you make 2024 your best year yet. Tune in to learn the importance of setting specific, measurable, attainable, realistic, and time-framed (SMART) goals, as well as the benefits of visualizing success and overcoming potential obstacles. Get ready to level up...

In this episode, our hosts, David Fastuca and Luigi Prestinenzi, sit down with negotiation expert Brian Will to discuss the art of negotiation. Brian shares valuable insights on removing emotion from the negotiation process, the importance of understanding the psychology of negotiation, and the significance of thorough research and preparation before entering a negotiation. He also emphasizes the value of building a strong sales pipeline to be confident to walk away from a deal. Join us as...