In this episode we interview Karen Hayward of Chief Outsiders, A fractional CMO firm.  We cover some of the challenges businesses face with maintaining predictable revenue and why a fractional CMO may be a good option for these businesses.  Items we covered > predictable revenue > importance of a marketing plan > how tactical services play into generating more leads and sales > chat about A.I.  website www.ChiefOutsiders.com LinkedIn Company Page https://www.linkedin.com/company/chief-outsiders/ Linkedin https://www.linkedin.com/in/karenhaywardcmo/ Facebook https://www.facebook.com/ChiefOutsiders