Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing! There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!). In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover: Why developing your brand identity FIRST will make everything else infinitely easierThe art of crafting your online presence via a website (and all things social media)The “who/what/where” of finding your ideal clienteleHow to keep customers using the “5 P’s” A Cliff’s Note’s version of the beast that is EtsyI promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too! Read a Blog version of this Podcast right here! RESOURCES: Check out Episode 52 if you're a brand new beginner HERE!! Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77! FOLLOW SHINAH:  Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!