Want to easily create a month of videos in 3 days that drive community engagement? Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge. As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!   Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing...

How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales. That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook.  We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original...

Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact. If you want to speed up your short-form video production this episode is for you. EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE:...

Hot take: the faceless Instagram account trend is a SCAM. If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion). Keep listening to find out why.   EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp  CONNECT WITH NATASHA: ...

Today I'm exposing my social media strategy for 2024!  In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.   EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite  Sign...

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing. As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in! EPISODE...

If you're gearing up for a launch and wondering how to make your social media presence shine in a way that is low-lift and less stressful, then this episode is for you! Today I'm diving into the art of content repurposing and sharing how to turn your sales copy, captions, and even previous videos into captivating social media content that will elevate your launch to new heights translating into more traffic (and ultimately sales) for your business. In part 3 of the Video Sales School series,...

If you're tired of sounding sales-y every time you write 'Link in Bio' as your call to action, this episode is for you. Chances are, if you're listening to this, you likely already know that selling things and making money is an important part of running your business (quite literally an essential part of running your business) - and in order to be successful in this, you need a strong call to action to be able to consistently convert your audience along each step of the buyer journey. That...

One of the most important things about running a business is making sales, and one of the best ways to do that is by using social media - specifically video content. That is why I'm bringing you a brand new series all about sales content called the Video Sales School! In the first episode of this 4 part series, I am going to be sharing six common mistakes that I see people making with their sales content and exactly how to fix them with video content. So let's dive right on in! EPISODE...

This podcast episode has been a year in the making! In this episode, I'm sharing the secrets behind how I hired all my wedding vendors from Instagram. From how I came across their profile, what stood out to me and made me convert from viewer to sale, along with simple Instagram tips that could've made some of the sales processes so much easier - that you can apply to your own content strategy. Grab your matcha and buckle up because this is going to be a fun one! VENDORS...

This podcast episode was filmed live during our FIRST Online Authority Mastermind in person retreat! In this episode, I'm answering all of your burning questions regarding different strategies for networking at conferences with brands as a creator, cultivating an authentic and engaged community, what I wish I had known when I first started speaking, and so much more. Buckle up, this is a value-packed episode you don't want to miss! JOIN THE MASTERMIND...

Being a creator doesn't have to just mean sharing affiliate links or doing paid partnership posts on your social media channels. That is why this episode is all about sharing 3 unique ways you can join the creator economy as a business owner or creative entrepreneur in a way that goes beyond just sharing affiliate links or doing paid partnership posts that you need to post on your own social media channels. Being a creator is already a HUGE way that brands partner with business owners, and...

As creative entrepreneurs it's so important to cultivate a business that thrives, not just survives. And engaging in speaking and brand partnerships can help you do just that. Today's episode is all about shedding light on how diversifying your income through speaking and brand partnerships can support your business, take the pressure off of your main offers, and contribute to your business growth not just in terms of brand awareness and credibility - but your bottom line too. If you're...

Grab yourself a matcha, and join me for another laid-back, raw chat about this season of life and business. In this episode, I'm chatting all about the recent changes happening in my life and business that I talked about implementing this past April. I'll be sharing why 3 day work weeks didn't work for me, how summer camp went - spoiler it was amazing - and the lessons learned along the way in both life and business while navigating this summer experiment. Join me for an honest and candid...

Is Threads a game-changer, or just another app adding to the noise in the social media world? In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio. If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on...

Attention all product based business owners struggling to sell their products on social media - I have heard you, and I'm answering the call! Today's guests are Jacqueline Snyder and Minna Khounlo-Sithep - the duo behind The Product Boss - and they came prepared serving all the truth bombs and nuggets of wisdom behind the 3 types of content you need in your social media marketing strategy to start actually selling your product online. The Product Boss helps product-based business owners grow...

It's here, our 100th podcast episode of the Shine Online Podcast! And to celebrate, we're doing a Q&A! In today's episode, I'm answering all of the burning questions that you've submitted, and I am not holding back on my responses. I'm answering everything from landing your first brand deal to the scaling mistakes I've made in my biz, what you need to know about pitching to brands, and so much more. So grab your warm beverage because the tea is piping hot! EPISODE RESOURCES: Learn More...

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business. But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's...

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program. Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the...

To the entrepreneur looking to simplify their video content strategy... you're focusing on all the wrong things! What if I told you it was possible to infuse more video into your marketing strategy in a way that was still fun and authentic to YOU, but without relying on audio trends and quick gimmicky hacks? I don't need to pinch you because that world exists my friend! And I'd love to teach you how. Buckle up for an exclusive Panel Replay from the 2-day Visibility on Video summer summit...

Today we're doing something a little bit different... I'm taking you behind the scenes on a Camp Coaching Call inside my signature program the Video Content Camp and giving you a taste of what it's like to be coached by me. At the time this episode is published, doors are now open for our Summer 2023 enrollment in the Video Content Camp! This program was created for entrepreneurs and creators that want to create strategic video content without having to rely on the latest trends or gimmicky...

The Instagram algorithm before and after 2020 has changed a lot which raises the question, "What's working on Instagram in 2023?" Well, the Head of Instagram, Adam Mosseri has answered! In his recent video (which you can read a summary of here) Adam breaks down ranking signals (which essentially are the different metrics the algorithms use to determine a user's reach).  That is why in this episode I'll be answering all your burning questions around how to grow on Instagram in 2023 -...

We've all seen the boom of video content on social media. Chances are if you're a creator or entrepreneur, I don't have to convince you that video is a powerful tool that you should be including in your content strategy. But creating video content just to create content isn't enough to see sales from those efforts. You need to have a sound video strategy and plan in place. That is why in the final episode of the Back to Basics series, we're diving into the 4 common reasons your video content...

Have you ever wondered about the perfect formula for creating engaging video content on a consistent basis? Surprise! There definitely is, and today I'm sharing it with you. In the third installment of the Back to Basics series, we're diving into the anatomy of a great video. In this episode, I'm sharing the key elements that make a video stand out, whether it's a short-form snippet or a longer-form masterpiece. If you're eager to elevate your video content creation game, then keep on...