I used to think, 'once I start making serious money, I'll feel worthy.' Low and behold, the very month that my business made the most profit ever, I had a breakdown in the form of a panic attack (let me tell you, they ain’t fun). But I managed to turn it into my biggest breakthrough. Now I look back on this experience, and I am so grateful it happened because it was a defining moment that changed my life and business and forced me to slow down, nurture myself and the things I love.  ...

Ever feel like you're not good enough? Like you're a fraud copying others, and someone will find out at any second?    If you've ever felt this way, you're not alone.    This phenomenon is called imposter syndrome, and it's something that most entrepreneurs experience at some point in their lives. Especially the overachieving type (hands up, overachievers…..we seem to attract each other, don't we!)   Often, imposter syndrome comes at a cost to your success in the form of constant...

Get comfy because we’re going to take things back a notch today.  There are many unsexy things about running a business—tech problems, EDMs, spreadsheets galore, EDMs, researching, more EDMs, list building.  And I'm not sure about you, but building a list does not get me excited about jumping out of bed in the morning.  What does get me excited and motivates me to jump over ANY business hurdle in my way is my 'why'.  In my heart is a fire that wants to change how women work and earn money...

iOS changes are well and truly here and they are here to stay.  Take a deep breath; it will be ok.  Before you press the panic button and call your old boss to beg for your job back, let's unpack what this means, tackling the big question first.  Are Facebook Ads dead?  Here's the thing. Inside A-Lister & The Launch Lounge, there's a community of people having unbelievable success right now with Facebook ads. I'm still getting amazing results with Facebook ads. We are still landing 6...

“Is all my hard work even worth it, or am I on a one-way road to nowhere?”    Launching an online course isn't an easy ride. In fact, it's the total opposite. It's a bumpy ride full of iOS potholes, failed lead magnet detours, wrong tech turns, you name it.   My friend, it’s time to pull over, take a breather, and tune in to The Shine Show because this week, you'll meet Fiona Berry, one of my incredibly inspiring students whose hard work has paid off….MASSIVELY!    But her journey has...

Newsflash: If you have successfully been able to sell to someone offline…. you'll be able to sell to someone online.    Even if you’ve only known bricks & mortar. Even if you’ve only ever done one-on-one in person consulting. Even if you’re a creative person who brings beautiful crafts to life.   Sure, your audience may look a little different, and it is a learning curve that can feel intimidating.   But the potential is ginormous!    Going online means tapping into an audience...

Got a love-hate relationship with social media?  Even though it's given us all this amazing opportunity to connect with others, there is a dark side we need to address. It’s no secret there is alotta rubbish floating around our feeds that can fuel feelings of unworthiness, FOMO, isolation, and anxiety.  The average person spends around 2 hours per day scrolling, posting, reading, consuming, so it's inevitable that the negativity out there will seep in along the way. But there is something...

Today, we're tackling the big, bad, online course boogie monster hiding under most of our cyber beds.  Technology. *shudders* If you've ever procrastinated when it comes to anything business manager or decided reels could be your next audience-building savior or wanted to outsource all the techy business bits, then guess what? It's time you made friends with technology.  Developing the basic tech skills to succeed in business can feel frustrating, tedious, and even pointless. If you're...

Feeling a little 'behind' when it comes to your business goals?  This episode of The Show Show is especially for you! Ever feel like when you're about to get back on track to achieving your goals, a million sneaky little excuses pop into your head? 'It's too expensive right now,' 'I need to focus on the kids’, 'It's just not the right time'. We can all relate, amirite? This week on The Shine Show, you'll meet my superstar A-Lister student, Brittany Bennion and hear her fantastic story of...

Imagine there was a way to hack the social media system, avoid spending hours and hours trying to crack the ever changing algorithm, and finally build a huge audience of engaged fans more than willing to pay for your superpowers?   I'm no genie, but this one wish I can grant!   Cue: Facebook & Instagram Ads.   I'm not talking about 'boosting your post.' (Unless you're a fan of wasting precious moolah, put those boosting fingers away because, newsflash, they are costing you big...

It’s time to tackle the most asked question in the online course industry… Which came first, the launch or the list Unless you’ve tapped into an unlimited source of time and resources, when first starting out in the online course world, you’re going to have to make some key decisions. Do you pour your time into perfecting an out-of-this-world, gold standard, polished to perfection, course? OR Do you bite the bullet and get serious about growing your email list & social media...

Could these rookie errors be costing you big? It’s time to get your list building ducks in a row.   I don't know about you, but I'm feeling 2022. Huge, mind-blowing, exponentially big things are about to happen in the online course world this year. Forbes is estimating the online course world will be worth over $350 billion by 2025….. that's just 3 years away, meaning the industry is about to EX-PL-ODE.    And what makes me even more excited is that you're here, with your world-changing...

Feeling like there are invisible holes in your energy supply that are causing it to dry up faster than usual? The culprit might be lying right in front of you. It could be that old pen from that company you used to work for, or those electrical cords shoved in a messy pile to the side of your desk.   The truth is, every single thing around you subconsciously either gives or takes energy, and when building a big, ambitious, world-changing business, protecting your energy is KEY!   Today on...

Ever realized it's easy to become hyper-focused on having the perfect sales page, the perfect launch plan, and the perfect content to smash sales out of the ballpark?   It can sometimes feel like if one thing is out of place, it’s game over!   Today's guest on The Shine Show will make you rethink *everything* when it comes to launching & sales.   Toni Bache is what I like to call a unicorn online course creator. After breaking tremendous ground in the corporate world, and always...

Wondering exactly what happens behind closed Launch Lounge doors? It’s a heck of alot of fun, but also a heck of alot of amazing, hard work being poured in by course creators building incredible businesses.    This week on The Shine Show, we've taken the best of the best snippets of our weekly support calls; it's seriously the audio version of liquid gold.   As part of The Launch Lounge, we give our students the room to be fully supported, to have space to grow, lean in, ask for help and...

I'm sure you're sick of hearing about 'gratitude’ at this time of the year.   It can often feel like an overused buzzword. However, *hear me out* gratitude is more than a whole ton of Kumbaya around a campfire. It's a key component in achieving unbelievable goals!    There are so many neurological reasons we can benefit from this general practice of expressing thanks for both the good and the bad in our lives, especially in times of challenge and change.    It's safe to say, the last...

We’ve ALMOST made it. Can you believe it? Who else is ready to put 2021 to bed and get right into the new year?   It's no secret; the Facebook Ads space is a constantly moving beast with changes being thrown left, right, and center. If only we had a crystal ball to show us what to expect next.    I haven't found a crystal ball yet, but I have the next best thing!    Let's kickstart 2022 with the biggest compilation of advice that's actually going to take us all to unbelievable places....

Planning out your 2022 content calendar? Don’t do another TikTok dance until you’ve turned into this week's episode of The Shine Show, because it’s going to save you a TON of time and maximize the impact you have online!    Ever feel like your 'brain ink' dries up when it comes to content creation? Getting stuck in a content rut isn’t fun. Or even worse, have you had a surge of clever content ideas that you excitedly share with your audience, only to be met with crickets.....and an...

Who here, like me, has a love-hate relationship with goal setting?   It seems there are two 'goal' camps. Those who LOVE goals swear by goals have probably named their firstborn after goals. And then there's my camp. Those that think goal setting is a bit…….meh! (There, it's on the record. )   For those of us who are big picture, highly ambitious, intuitive, competitive overachievers; goal setting can be a recipe for failure with a side of never-ending hustle!    And if you've been...

There's an elephant in the 'digital course' room that we need to address.    It’s the money thing.    We all know that pouring money and time into prototype development is part of the ‘becoming an online course creator’ package. But it can come as a rude shock to discover you need additional moolah to test your offer again and again...and again…..   It can be pretty stressful, especially when you have other life responsibilities to juggle…..and one is talking about it enough!   Today,...

Wishing there was an online course crystal ball that could show you your future? I haven't found one yet, but I'll share the next best thing in this week's episode of The Shine Show.  Remember that very first magical moment you discovered the 'HOLY COW; I can make money online' thing?  You likely became a little obsessed. Googling & YouTubing all the things, discovering the big names in the industry, looking on in AWE thinking…….that could be me! But then it starts to feel like going...

Ready to become a grand master of high converting webinars? It’s the FINAL part of the high converting webinar series! So far, you've got the winning webinar framework, you know how to curate content that converts, and today it's time to land the plane.    Let's talk sales......   By the end of today's episode, you'll know the exact formula to sell ANYTHING on a webinar.   Without feeling like a greasy salesperson. Or some sort of con-artist. (even though you know  your course is full...

Ever been ghosted by a webinar attendee?   You know the feeling. Someone turns up, is super engaged, emails you after to tell you how much they LOVVEDDD your webinar, and by this stage, you've already envisioned the next 12 months working with them. Let’s be real, you're daydreaming about which cocktail you'll first order with them at your first student beachside retreat, but then.....   ...NADA ...ZILCH ...RADIO SILENCE!   You're left pondering….Was there something in my teeth? Did I...

SURPRISE! 3-part mini series coming your way. If you’re creating a webinar, either right now or in the near future,  you literally cannot afford to miss this! (Spoiler alert: it has nothing to do with giving away all your best content for free).   I remember putting together my very first webinar. I assumed the magic trick was to load in as much information as possible, make my viewers feel like they had hit the webinar jackpot, to then naturally buy EVERYTHING I had on offer, turning me...

Hands up if you’ve ever thought, "I am NOT cut out for this whole CEO thing."   Being titled CEO made me feel like a total imposter. I had a business idea, driven by purpose, wanting to create something beautiful and meaningful in the world to help people, and I had brought that into reality with a desire to change the world.    But this CEO title seemed to suck the beauty out of it.   Why is that?   When we look at 'good leadership' qualities, typically, it's very masculine traits...