We have a big announcement! **🚨 red lights flashing 🚨** The Shine Show is taking a holiday. Not the sit by the pool kind, the type where you turn your phone off and complete a crazy hike up a mountain. My team and I are using this time to kick goals that we’ve been dreaming of for years. I get goosebumps just thinking about it!  So while your ears have a rest, remember we’re in the background doing amazing things that I can wait to share with you when we return. We will be back, and...

Would you say you love money?  Or does it make you feel dirty and guilty even to think about loving money?     I LOVE money.  I love the thrill of making money.  I love so much about money and what it can do for me, both in terms of needs and wants.  I love it. I have no guilt about loving money and I want you to love money too.  You will have heard before that money and happiness are not mutually exclusive, and that life is not black and white.  So how did we come to acquire all these...

You’ve been hearing me talk about Amy Porterfield for a few weeks now and  I’m sure by now you know that Amy teaches course creators how to create and launch profitable digital courses.  But all you really need to know is that Amy is 100% the reason why I’m here today, speaking with you from this platform I have built thanks to what I learned from Amy.   She’s the reason I have a beautiful business, where I get to work from my own home, around my kids and their activities AND make money.   ...

When you’re faced with the raw truth of life, that it’s all going to end one day, you think about things differently.  You think about what you ‘really’ want.  Sitting there in the waiting room, I decided I ‘really’ wanted to teach.  But until I came across Amy Porterfield and her course, I literally had no idea how to make that happen. Life is too short to hold onto things that don’t fulfill us.  Today, I’m so privileged to be in the position to be teaching inside Amy’s own community and...

Why does social media for our business stress us out so much? If you’re like me, then you love endlessly scrolling through other people’s content, there goes a gazillion hours down the rabbit hole. Yet when it comes to posting our own message on the socials.. we see it oh, so differently. Nothing is quick, nothing is good enough and we often hate it. Am I right?  Social media doesn’t need to be like that.  This week on The Shine Show we talk about the one thing that makes it all...

So you already know that launching an online course is the easiest way to change the way you work and create wealth for you, your family and your community - You know that right! ‘Course you do So you’ll want to give that course a cool name! The name is just a tiny part of your course, but it’s easily the one part that most often leads to procrastination.   Tune in to today’s episode of The Shine Show to hear all about my own naming course naming confusion and how you can avoid making the...

Remember when you first signed up for a social media account? Did you love to share absolutely everything? The excitement of posting ten times a day soon wore off, hey?   If you’re anything like me, pretty quickly you started to feel exposed and exhausted, so much so that many of us took a backward step. So, when I tell you that you don’t need social media and you don’t even need ads, have I got your attention?  Today on The Shine Show I’ll share with you 3 types of content you need to...

Are you handling money, or is money handling you? If you're not paying yourself consistently… Or you're scared of being taxed twice... Or bouncing money from biz account to personal account…back to biz account every month… It doesn't have to be this way! I know how intimidating it can be even thinking about finances, especially when deep down you know things are a little out of hand.  But guess what? You are not a lost cause & it's not too late to get back on track. Once you get...

I've seen Ads Manager hires turn out worse than Kim & Kanye. It's a story I hear far too often…. Ever thought… "I’m done with this slow poke organic social media growth stuff; I'll get an Ads Manager to put my course in front of millions of people. Surely at least half of them will love what they see, press 'Buy Now' and boom, instant millionaire." Easy peasy. Narrator: *it was not easy peasy* Well, it’s an easy peasy way to throw a whole lot of money into cyberspace. And chances are...

Imagine working for Tony Robbins and having Amy Porterfield as your manager right at the time when this big, mysterious goldmine known as online courses was just starting to emerge. No need to imagine because this week on The Shine Show, I'm joined by Gina Onativia, who spent 5+ years creating online courses for Tony Robbins before online courses were even a thing!  This gal seriously is one of the pioneers in the industry, which means she's seen it all, from the jaw-dropping, insanely...

Today I'm getting a thorn out of my side…pesky little Low Dollar Offers.    When your main offer isn't flying out the door, it's completely normal to think…   "What if I sell all that value for just $27? It’ll be the deal of the century! I'll hit 1000 sales in no time and CHA CHING baby, I'm a 5-figure launcher”…..   Super easy, right?   Hoolllldddd up!    Low Dollar Offers can actually do the exact opposite of a 5-figure launch and land you a 5-figure loss, sending all your...

Finding the right people when you advertise on social media means half the battle is won! When you have great ad copy and a great message, you want the confidence to know for sure that your ad dollars are getting your message in front of the right people.  But how do you do that if the platform and the rules keep changing? Easy, you listen to today’s episode of The Shine Show with ad experts Caroline Fenton and Amy Wyhoon as they share with you all the ad targeting that is working right...

Nothing is more glorious than leaping from the 1-1, saying goodbye to locked in meetings and waving hello to the fat wallet, flexi schedule, online course creator life.  Boy, oh boy, is that an exciting place to be. Sweet, sweet freedom to block off time for holidays, to be there to pick your kids up from school, to watch the school play, to see them race at the sports carnival.  But, putting the realist hat on for a sec, how do you make it happen? And how do you make it happen smoothly?   ...

I'm about to admit something big. There have been times when I totally lost my passion for my business.  **gasp** I know, not everyone will admit to it, but you know I keep things real.  There have been moments where I got sidetracked by so many shiny objects because they seemed more fun.  There have even been times I felt I would rather watch another episode of Real Housewives than answer another email.  Recently I had a huge epiphany that changed everything for me, and if you've at...

This week we're tackling the golden question….should you be using Facebook's new tech tool CAPI (AKA Conversation API) right now? If you're anything like me, tech isn't your favorite cup of tea. It can be really intimidating trying to figure it all out, and it always feels like as soon as you’re on top of it all, Facebook surprises us all with new updates to decode. (Thaaaannnkkss #not). But no need to decode alone. We’ll unpack everything you need to know in this week's episode of The...

This week’s episode is like a day spa for your brain! You're busy working on your business, course, students, and family, but when was the last time you worked on yourself?  If it's been a hot minute, then today's episode of The Shine Show is especially for you.  Your potential for success, for more students, and more income comes down to one thing: showing up as your best self. Want to know the secret to turning up as your best self and having an endless supply of magnetic energy that...

Let's talk about the F word.   Not that F word. I'm talking about Failure.    You've spent months creating an online course. You're finally happy with it. The anticipation. The excitement. The adrenaline. Surely this is YOUR moment…..   But instead of hearing "cha-ching" from your bank account, you hear…..crickets.    UMMMM...what in the Zuckerberg is going on?   Hold on.    Before concluding you're a failure and selling online isn't your calling, or worse, that you're better off...

The business dream isn't always so dreamy. So how do you continue with confidence when it feels like everyone around you is so uncertain about where you’re going?  This week we're going to get real vulnerable.... We're all about authenticity in The Launch Lounge, and yes, we do share the perceived wins. But we're also committed to keepin’ it real and sharing the perceived losses.  The world tells us success should be instant. So it's no wonder many of us walk around feeling like...

This week on The Shine Show, we’re tackling the number one mistake holding most online course creators back (and what to do if you’ve already made it)!  But first, we’re heading to my kitchen. Recently I set out to bake a cake. I had all my ingredients lined up; my apron was on, the oven was ready, and the instructions were simple (no double tray situations - if you remember back from #quesadillagate).  What could possibly go wrong?  I diligently measured all the ingredients and mixed them...

Listen up, DIY designers! If your design strategy has so far been, "go for the pretty things,".... Then LOG OUT OF CANVA because we need to chat! As the old saying goes, a picture speaks a thousand words, so what exactly are you saying when it comes to your branding? The cold hard truth is branding has the power to make or break your business.  In this episode of The Shine Show, we have the design genius and creative trendsetter Jacqui Naunton from White Deer.  But first, let's talk...

This week we revisit one of the most popular episodes from 2021. Hope you enjoy this blast from the past.   Feeling like your energy and money is vanishing into thin air? With little to show for all that hard, hard work you've poured into your business?   Stop what you're doing (and double-stop what you're doing if it involves learning a new Reels dance that you're hoping will draw in hundreds of new followers) because it sounds like you have a case of 'broken funnel' on your hands!   ...

What happens when the results don't keep getting bigger and better? What if.....they start going…..down?  Is your business over? Did you miss the moment? Is it time to call it a day and head back to the dreary office cubicle? Don't panic; this is SO normal. And there are so many things you can do to get your online biz back on track.  Starting right here! This week on The Shine Show, you'll meet one of my brilliant clients, Sarah Cates from House Of Funk, a luxury interior design firm...

Kinda ready to hire an Integrator but not sure if it's the right move? Or perhaps you’re wondering, Inte-whatnow??? This week’s episode of The Shine Show is especially for you! I’m joined by my work wife, honorary psychologist, punching bag, tissue box, life planner, and cyber angel, Integrator Chloe! Hiring an Integrator was a pivotal point in my business, and having Chloe on my team made things go from stressy to progressy. She is my secret sauce for getting sh!t done! Every visionary...

Have you really been able to create freedom for yourself in your business? You gave up that stable corporate job to pursue a freer life….but you're still bogged down by mundane things; you're still stressing about money; some of the people you have to deal with day-to-day STILL suck.  Where is this freedom you signed up for?  Let's take a few steps back. What does freedom mean to you? Is your idea of freedom spending the rest of your life drinking Pina Coladas on the beach and doing...