Episodes
Melinda Emerson welcomes listeners and introduces guests Lisha Bell, Alyson Caffrey, and Mickie Kennedy. They share their favorite business apps and top business books. The "hit it and quit it" segment provides rapid-fire insights. Sponsored by SmallBizLadyAcademy.com, the episode concludes with final advice.
Published 06/05/24
In this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.
Published 05/29/24
In this episode, Melinda Emerson chats with Alyson Caffrey about her journey as a solo entrepreneur and the importance of setting boundaries. They delve into the Sabbatical Method, overcoming guilt in business, and maintaining work-life balance through self-discipline. The discussion concludes with the best business advice Alyson has received.
Published 05/22/24
In this episode, Melinda Emerson chats with Lisha Bell about her journey into angel investing and venture capital. They delve into understanding different types of investors, common mistakes in seeking investment, and strategies for securing angel investors. They also discuss how to effectively pitch to potential investors and understand due diligence, closing with Lisha's best business advice.
Published 05/15/24
In this episode, Melinda discusses the role of teamwork and mastermind groups in business, shares tools for improving personal productivity, and offers tips on balancing business and child care. She talks about the importance of building a sales team, the value of mentors, and introduces the Small Biz Lady Academy.
Published 05/08/24
In this episode, Melinda Emerson welcomes Angelique Williams and Aprelle Duany for a lively discussion. They delve into their "Hit it and commit it" philosophy, share favorite business apps, and offer some old school marketing tips. The discussion wraps up with their best business book recommendations, including a favorite from Melinda.
Published 05/01/24
In this episode, Melinda Emerson talks with Aprelle Duany about the role of AI in businesses. They discuss Duany's journey into AI, practical applications, and the challenges encountered in its adoption. Also, they explore how AI improves customer experience and the importance of diversity and accessibility in AI development.
Published 04/24/24
In this episode, Melinda Emerson chats with Angelique Williams about the nuances of business credit. They delve into its difference from personal credit, the significance of the Paydex score, and the steps to build a business credit profile. They also discuss common mistakes, the link between corporate credibility and business credit, and the role of a credit building agency. The importance of timely payroll and understanding underwriting criteria are also covered.
Published 04/17/24
In this episode, Melinda Emerson shares a personal story about a failed purchase attempt, highlighting the importance of well-managed inventory and transparent pricing. She discusses strategies for handling customer dissatisfaction and the art of engaging potential customers. Melinda emphasizes the role of professionalism in small businesses and shares holiday season recommendations. She concludes with final thoughts and advice for small business owners.
Published 04/10/24
In this episode, Melinda engages in a panel discussion with Dave Newell, Gloria Chou, and Dan Stalp. They exchange views on their favorite podcasts and business apps, share old school marketing tips, and recommend best business books. The episode wraps up with a sponsor message and closing remarks.
Published 04/03/24
In this episode, Melinda and guest Dave Newell discuss achieving business alignment, exploring the 5 facets of business, and understanding the three stages of alignment. They address business issues, the role of values in business design, and the importance of perspective. The episode ends with strategies to prevent small business failure.
Published 03/27/24
In this episode, Melinda Emerson and energetic entrepreneur Dan Staup delve into the importance of a winning mindset for small business owners. They discuss learning from failures, incorporating mindset into organizational culture, dealing with underperforming salespeople, and the significance of a transferable, repeatable sales process. Melinda shares insights on building a million-dollar brand.
Published 03/20/24
In this episode, Melinda Emerson and Gloria Chou dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. They delve into Gloria's unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed.
Published 03/13/24
In this episode, Melinda Emerson discusses the operations of SmallBizLady Enterprises, the importance of diversifying revenue streams, and effective time management. She highlights the role of books and continuous learning in business growth, the significance of relationship building, and tips for creating a powerful email list. Lastly, she introduces the Brand in Demand course and the role of spiritual guidance in business.
Published 03/06/24
In this episode, Melinda Emerson talks with guests Melissa Muhammad, Karla Ukman, and Olivia Thomas. They engage in a panel discussion, share their favorite business apps, give old school marketing tips, and recommend business books. The episode concludes with an introduction to a new program at smallbizladyuniversity.com.
Published 02/28/24
In this episode, Melinda Emerson chats with brand building expert Olivia Thomas. They delve into brand building tips for women entrepreneurs, the balance between authenticity and posing in branding, and the importance of storytelling in personal brand development. They also discuss common mistakes in brand building and how to manage reputational challenges while maintaining brand integrity. The episode concludes with a mention of the Brand and Demand 2 program.
Published 02/21/24
In this episode, Melinda Emerson and financial advisor Karla Ukman discuss the importance of financial planning for small businesses. They delve into strategies for funding startups, savings techniques, and making money work effectively during economic uncertainties. The conversation also touches on the significance of diversity and addressing money traumas in financial planning.
Published 02/14/24
In this episode, I welcome guest Melissa Muhammad to discuss the importance of exporting for businesses, the role of the Department of Commerce, and understanding trade missions. We delve into the Step Grant Program, currency exchange risks, and expected outcomes from trade missions. Melissa shares her best business advice and introduces her venture, Black And Global Essentials.
Published 02/07/24
In this episode, Melinda Emerson introduces the 2024 mantra, GMMSU, and explains its significance. She dives deeper into the role of multichannel funnels in marketing and the sales process. Melinda also discusses the importance of a unique value proposition and lead generation. The episode concludes with info on the next cohorte of her program, "Brand in Demand Group Coaching".
Published 01/31/24
In this episode, Melinda Emerson is joined by guests Matt Ryder, Anna Papalia, and Dr. Angela Pipersburgh for the 'Hit It or Quit It' segment. They share their favorite business apps, old school marketing tips, and best business book recommendations. Melinda also introduces the next cohorte of her Brand in Demand Group Coaching Program.
Published 01/24/24
In this episode, Melinda Emerson chats with Matt Ryder about the essentials of a robust sales process. They explore how to identify weak links in sales, set suitable goals for small businesses, and hire competent salespeople. The discussion also covers calculating sales targets and achieving financial independence from your business.
Published 01/17/24
In this episode, Melinda Emerson chats with Anna Papalia about her career journey and the beginning of her business. They discuss advice on hiring, overcoming personal biases, and developing a unique interview style. They also delve into the importance of diversity and personality tests in hiring. The episode wraps up with the best business advice Anna has received and closing insights.
Published 01/10/24
In this episode, Melinda Emerson chats with Dr. Angela Pipersburgh about her journey as a spiritual leader and entrepreneur. They explore the influence of faith in business, discuss the balance between personal faith and professional decision-making, and examine the rise and impact of Christian entrepreneurs.
Published 01/03/24
Three of my amazing guests – Kendra Lee, Geoffrey Klein, and Precious L. Williams – join me simultaneously for a fun, lighthearted, rapid-fire round of my favorite business questions. We get their opinions on a few business tools, some old-school marketing tips, and some great books for aspiring business owners.
Published 12/20/23