Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

Figuring out your brand archetype can help you really grow your business! By establishing how you want to make other feel and what is true to you, your business, and your values -- content is so much easier to create and your customers will notice the difference!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

We absolutely cannot believe it has been one year since we founded The Scoop Creative. In this episode we talk about growth, challenges, and so much more both personally and professionally. We also talk about how crucial networking and connecting with people can be for your business and if you aren't talking about your business... no one else will be. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast:...

If you haven't jumped on the Tiktok bandwagon, this is your sign to jump on today! It is still a growing platform with so much opportunity for your business! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

When it comes to behaviors, when we are told what to do, we’re likely to have a major rush of blood to the head and do the opposite. Our heads are hard – because doing things that are different takes effort and energy. Doing what we’ve always done is easy. That is probably why getting started and staying consistent on social media feels IMPOSSIBLE! In this episode, we talk about these reflexes and how to overcome them. --- This episode is sponsored by · Anchor: The easiest way to make a...

FACEBOOK -- you pretty much either love it or hate it at this point! Although organic reach is at an all time low for businesses, there are still so many awesome benefits to having a business page and really utilizing it! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

Anyone else struggle to get out of a creative rut?? Or are you looking to mix up your work from home routine? This episode is for you! Most important note of this episode is to not put yourself down or blame yourself when your routine doesn't go as planned! Beating yourself up will only make things worse. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

If you haven't tapped into the power of social media for your business -- you're not too late! It is still a growing and evolving way to market your business and grow your brand! In this episode, Casey and Marissa talk about all the reasons you should be on social media and that it's more than just having a page but being PRESENT!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast:...

This episode takes you on the journey of the first 6 months of starting The Scoop Creative! Casey and Marissa both jumped into building this small business and navigated the challenges and joys that come with it!  https://stanwith.me/TheScoopCreative --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/the-social-media-scoop/support

In this episode, you will learn all about how Casey and Marissa, co-founders of The Scoop Creative, met and what led up to the creation of The Scoop Creative! Both born and raised in Ohio but never knew each other, they ventured off to college at Coastal Carolina University where they met and became best friends while pursuing their degrees. 5 years after graduating and into their careers, they do an episode on this podcast together and before they knew it, had planted a seed to what was to...

Have you been playing with the idea of using Pinterest for marketing and business purposes? Are you trying to compare different platforms to see if Pinterest is worth your time and investment? Then this episode is for you! 3 benefits of using Pinterest for your Business.

This episode is all about Instagram Reels. Many have compared Reels to TikTok, with some suggesting Instagram’s latest upgrade aims to neutralise the growth of the popular video-sharing network. Either way, Reels should play a crucial role in your business’s marketing strategy!

This one is for everyone that wants to create their own content but does not know how to design. Jill Saunders is back on the scoop, giving all her secrets to how she overcame this challenge and what tools helped her!

This episode is a short "sprinkle" episode about the types of Tiktok videos you can get started creating today as a business or personal brand! If you have felt like you are not funny enough or a good enough dancer for Tiktok you are not alone! The beauty of Tiktok is you don't have to be, showing up authentic and recreating trends in your own way is the way to go!