In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking part-time work. She explains the inception and growth of her Facebook group, which now has over 4,000 members, and offers valuable insights into engag...