It's our final episode of season 2, and we're diving into the world of REFY Beauty.  Refy Beauty, co-founded by Jess Hunt and Jenna Meek, is a vegan and cruelty-free beauty brand known for its innovative and simple-to-use products. The brand gained popularity through its focus on enhancing natural beauty and solving common makeup problems. Refy's initial product launch, including the viral brow sculpt, sold out within minutes and garnered over 100,000 units sold in just six weeks. Jess Hunt's influence as an influencer and her signature makeup look, featuring dewy skin, feathered brows, and glossy lips, contributed to the brand's success.   Refy utilised social media platforms like Instagram and TikTok to reach a wider audience and engage with customers. They offer unique formulas that are vegan, cruelty-free, and suitable for all skin types and tones. Additionally, the brand creates immersive experiences for their customers through pop-ups and events, allowing them to try products and engage with the brand. Overall, Refy Beauty is constantly evolving and prioritises their community, making them a successful lifestyle brand, and fantastic brand for us to review at Branding Beauty.    Find out more about Socially Ciara Agency here; https://sociallyciaraagency.com/