It's our final episode of season 2, and we're diving into the world of REFY Beauty.  Refy Beauty, co-founded by Jess Hunt and Jenna Meek, is a vegan and cruelty-free beauty brand known for its innovative and simple-to-use products. The brand gained popularity through its focus on enhancing natural beauty and solving common makeup problems. Refy's initial product launch, including the viral brow sculpt, sold out within minutes and garnered over 100,000 units sold in just six weeks. Jess...

In this episode, Ciara discusses spring/summer trends in the beauty industry, focusing on skincare, makeup, and haircare. She emphasises the importance of lightweight, hydrating products with a natural glow for the skin. She also highlights the need for SPF protection and brightening formulations. In terms of makeup, she talks about fresh, dewy skin, vibrant and playful color palettes, and waterproof formulas. For haircare, she mentions effortless waves, UV protection, and bold hair colors....

Ciara explores the value of Pinterest for beauty brands. She highlights the unique opportunities that Pinterest offers in terms of inspiration, discovery, and brand awareness. Ciara emphasises that Pinterest is more of a search engine than a social media platform, making it a valuable tool for beauty brands to showcase their products and reach users with purchase intent. She also discusses the longevity of pins on Pinterest, the high engagement and conversion potential of the platform, and...

In this episode, we delve into the transformative realm of email marketing automation and its profound impact on digital marketing strategies, particularly in the skincare industry. We begin by demystifying the concept of email marketing automation, exploring its significance, and tracing its evolution alongside advancements in technology. Unveiling the benefits of automating your email marketing strategy, we discuss how it enhances efficiency, personalisation, and customer journey mapping....

In this re-relase of one of our top episodes from our old bank of episodes, we're talking about the different styles of content framewords.  Originally released in 2023, Sarah and Ciara explain how content framewords work in the world of marketing.  Think of it like a roadmap or a recipe that helps brands or individuals ensure their content is consistent, relevant, and effectively meets the needs and interests of their audience. It encompasses strategies, standards, and practices aimed at...

In this episode, Ciara and Sarah discuss the rise of wedding branding and the importance of content strategy for increasing engagement on Instagram. They delve into the success story of Rare Beauty, a brand founded by Selena Gomez with a mission to challenge unrealistic standards of perfection and promote self-acceptance. Established in September 2020, Rare Beauty quickly gained recognition for its authentic marketing strategies, particularly on TikTok. The brand prioritized influencer...

In this episode, Sarah and Ciara discuss their experiences as social media managers, addressing the challenges and the importance of finding balance. They also delve into a new Q&A segment where they share insights on dealing with unpaid invoices. The discussion then shifts to the topic of beauty trends, exploring their growth, influencers' roles, saturation, decline, and potential future directions. The episode concludes with reflections on the dynamic nature of trends and the impact of...

In this episode, we discuss the impact of AI on the beauty industry. We're sharing our personal experiences and observations, highlighting the convenience and time-saving benefits of AI in skincare routines, the potential impact of AI on job roles in marketing and copywriting.   We're emphasising the importance of the human element in AI and the need for expertise and personalisation in beauty products and services. Overall, we look at how AI is revolutionising the way we approach beauty...

In this episode, Ciara and Sarah discuss the concept of de-influencing in the beauty industry. They explore how influencers have become indistinguishable from celebrities and the impact of their recommendations on product sales. The hosts highlight the rise of de-influencing as a response to misleading reviews and overconsumption. They also discuss the importance of authenticity and relatability in influencer marketing. The episode concludes with a case study on beauty influencer Michaela...

Welcome to our latest Branding Beauty episode where we dive deep into the latest trends shaping the landscape of Instagram in 2024. First up, we explore the evolution of Reels. Since Adam Mosseri's announcement, Instagram has been doubling down on Reels, introducing new editing tools and analytics to empower creators. As competition heats up, Instagram is poised to elevate short-form video content to new heights. Next, we delve into the world of AI-generated tools, from Meta AI to Content...

In this episode, Ciara and Sarah discuss their plans for the podcast and their excitement for the upcoming season. The conversation then transitions to a case study on the success of the Brazilian beauty brand Sol de Janeiro. We explore the brand's history, including the launch of their popular Brazilian Bum Bum Cream, and discuss the brand's transition into the fragrance category and its continued success in the market. Sol de Janeiro is a beauty brand that has successfully leveraged TikTok...

In this episode, the hosts discuss the social media strategies of three top beauty brands: Armani Beauty, Fenty Beauty, and Summer Fridays. They highlight the importance of integrating celebrities and influencers in marketing campaigns, creating engaging and aesthetically pleasing content, and fostering a sense of community among followers. The hosts also emphasize the significance of authenticity, inclusivity, and addressing social issues in brand messaging. Overall, the episode provides...

Charlotte Tilbury is a renowned British luxury beauty brand founded by makeup artist and entrepreneur Charlotte Tilbury in 2013. The brand has quickly gained a reputation for its high-quality cosmetics, skincare products, and glamorous packaging. Known for its iconic rose-gold packaging, Charlotte Tilbury aims to make every woman feel like a star with its makeup and skincare offerings. The brand's tagline, "Give a woman the right makeup, and she can conquer the world," reflects Charlotte...

In this episode of "Branding Beauty," we embark on a fragrant journey through the captivating world of Instagram's top trending fragrance brands. From the art of visual storytelling to the strategic allure of influencer collaborations, we uncover the secrets behind the scents that captivate audiences worldwide. Discover how these brands utilize interactive content, user-generated magic, and a touch of exclusivity to engage and inspire their followers. Join us as we unravel the fragrant...

Over the past few years, we've witnessed a transformative shift in the beauty industry. More men are embracing skincare, grooming, and self-care routines than ever before. What's driving this change, and what can we expect in the male beauty landscape for 2024? We take a look at why there's been a remarkable shift in the perception of male beauty. Traditional gender norms are evolving, and men are challenging stereotypes by taking pride in their appearance. Another significant change we're...

Welcome to our latest podcast episode, where we embark on an insightful journey into the world of sustainable beauty. In "How to Become a Certified B Corp Brand for Beauty," we explore the essential steps and strategies for beauty brands looking to make a meaningful impact. Join us as we dissect the process of becoming a Certified B Corporation, shedding light on the rigorous standards, ethical practices, and sustainable initiatives that define this certification. Through in-depth discussions...

Join us in this captivating episode of our podcast as we delve into the dynamic realm of user-generated content (UGC) within the landscape of social media. From its humble beginnings to its meteoric rise, we explore how UGC has transformed the way individuals engage with platforms, brands, and each other. Discover the power of authentic storytelling as we delve into successful case studies from various industries, showcasing how UGC has shaped marketing strategies and amplified brand...

E.L.F. Beauty, also known as e.l.f. Cosmetics (Eyes Lips Face), is a prominent cosmetics and beauty brand that has gained significant recognition for its high-quality yet affordable products. Founded in 2004 by Joseph Shamah and Scott Vincent Borba, the company has its headquarters in Oakland, California. E.L.F. Beauty's mission is to provide innovative beauty products at prices that are accessible to a wide range of consumers. The brand's focus on combining quality, affordability, and...

Welcome to Episode 6 of our Branding Beauty Podcast! In this lively episode, your hosts Sarah and Ciara catch up on their recent adventures, including birthdays and a Seville trip. Transitioning to the core subject, we explore the dynamic landscape of TikTok in 2023. With its meteoric rise, TikTok has become a focal point for brands. Tune in to discover effective strategies for growth on this platform, backed by insights from the Social Business Academy TikTok guide. Join us as we delve into...

Welcome to "Branding Beauty," the podcast that delves into the exciting world of beauty branding and trends. In this episode, we explore the latest haircare trends taking TikTok by storm in 2023. Join us as we discuss the article "Exploring the Top Hair Care Trends on TikTok in 2023" from Socially Ciara Agency. Discover how TikTok has become a powerhouse platform for beauty influencers and brands alike, shaping the way haircare products are promoted and shared with millions of users. From DIY...

Welcome back to another exciting episode of the Branding Beauty Podcast! In today's episode, we dive headfirst into the captivating world of celebrity brand ambassadors and explore the burning question: Should brands have one, or is it just a passing trend? In a surprising move, L’Oréal Paris revealed that the internationally renowned supermodel, Kendall Jenner, has been appointed as their new global ambassador. At just 27 years old, Kendall is already an iconic figure in the fashion world,...

Welcome to the third episode of Branding Beauty, the podcast that explores the fascinating world of branding in the beauty industry. We take a deep dive into two exciting topics: the marketing strategy behind the highly anticipated Barbie movie, set to launch this Friday, July 21st 2023, and the power of Threads for beauty brands. Join us as we unravel the intricate web of marketing surrounding the Barbie movie. We delve into the carefully crafted strategies that have generated buzz and...

In today's exciting episode, we delve into the world of wedding branding and explore its significance for your special day. With search terms and keywords related to weddings soaring since Sofia Richie's highly publicised wedding in April, we examine the growing importance of branding in the wedding industry. How can you create a unique and memorable brand for your wedding? Join us as we uncover the secrets behind successful wedding branding. But that's not all! We also shift our focus to...

Welcome to the Beauty Branding podcast! In our first episode, join our director Ciara Lynch and Social Media & Communications Executive Sarah Collins as they embark on an exciting journey through the world of beauty and branding. Get ready to dive into a discussion about what lies ahead for our new podcast and what you can expect to see in future episodes. We'll also take a closer look at our agency rebrand, highlighting the incredible work we've done over the past six months, the...