This week, Adrian speaks to Joannes ”Joe” Hotagua, founder of Authentic African, a platform that helps African Artisans sell their products around the world. Joannes also owns the popular Authentic African YouTube channel and instagram page. In this episode: -Joannes takes us on a journey through his own entrepreneurial endeavours, from starting an e-commerce store selling African products to his transition into content creation on platforms like Instagram and YouTube -We’ll delve into the reasons behind Joannes’shift in focus, his exploration of the African tech industry, and the opportunities it holds for both startup founders and investors alike. -Throughout the episode, Joannes shares his experiences and insights, highlighting the importance of diversity and inclusivity in the tech industry and the power of storytelling to make a positive impact. -We’ll also learn about Joannes’ day job, working with brands to find their audiences online, and how their expertise in marketing and content creation has shaped their entrepreneurial journey. So whether you’re a startup founder, an aspiring investor, or simply interested in the digital Africa gold rush, this episode is sure to provide valuable insights and inspiration.