Crafting Technology-Driven Experiences with Don McGuire, SVP & CMO of Qualcomm
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In today's episode of The Speed of Culture, Matt Britton is at CES to speak with Don McGuire, SVP and Chief Marketing Officer of Qualcomm. Together, they discuss how software is driving innovation across various industries, why tech companies need to work together to develop technology, and how marketing partnerships can help create a strong brand identity.
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