Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together through the rapidly evolving digital landscape, where influencers give way to personal brands, and vanity metrics lose their shine to the warmth of...

Do you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on the conversation! We'll be taking a deep look at the evolution of my business focusing on the streamlining of offers, and the critical importance of...

Ever thought about engaging Facebook as a powerful tool to grow your wellness business? Curiosity piqued? This episode uncovers the dynamic landscape of Facebook for businesses, particularly for wellness entrepreneurs and clinicians, providing a fresh perspective on how this social media titan has evolved and its place in a comprehensive social media strategy. We'll also delve into the bitter reality of dwindling organic reach, yet highlight the compelling reasons why Facebook is an absolute...

Think TikTok is just for kids? Convinced that it's not a platform for serious content? Well, it's time to shed those misconceptions! In this vibrant discussion, we dive into the whirlwind world of TikTok, exploring its potential as a powerful tool for business growth. We debunk the myths around this platform, tackle the challenges it presents, and highlight how its algorithm can tailor content to your audience. Plus, we discuss why podcast producers and social media clients should consider...

Ready to unlock the Instagram puzzle and transform your business? This week on Wealthy Wellness Biz, we're pulling back the curtain on the hidden potential of Instagram for your brand. From the power of Instagram stories and Instagram Live to the intricacies of its algorithm, we're taking you on a deep-dive into this popular platform. Beyond being a mere photo-sharing app, Instagram is a force to be reckoned with in brand building, content curation, and relationship building. Here's a...

Are you ready to unlock the power of YouTube? It's time to strategize and optimize. YouTube isn't just about cat videos and workout tutorials. As the second largest search engine in the world, it's an invaluable tool for search engine optimization (SEO). Tune in to today's episode to learn how to make the most of this platform to enhance your podcast and business visibility. From keywording your episode titles to repurposing your content, we'll walk you through how to boost your online...

Are you ready to harness the power of social media for your business? You're in the right place. In our latest series, we're giving you a hands-on approach to construct your very own social media marketing strategy. We'll show you how to be authentic, how to sidestep fleeting trends, and reveal that you don't need to conquer all platforms to be successful - just one can do the trick. We'll also guide you to assemble a tech stack that aligns with your goals and persona. Plus, we'll be covering...

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses. This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand...

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.  This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.    Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to...

Hi and welcome to Wealthy Wellnes Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.  This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practicitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.    Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to...

Figuring out how to price your programs and services can be one of the most frustrating parts of running a business.  Aim too low and you won’t feel valued for your work …  Aim too high and you’ll trigger some internal blockages around selling …  So how to we reach that happy medium, sweet spot of pricing that feels good to ourselves and our clients?  Join me in today’s episode where I’m going to be sharing my personal philosophy on pricing.  Where to next: 01. Let us produce your...

One of the biggest things I hear at Brand Better is “I don’t know who my avatar is.” Seriously, I hear this allllllll the time. It’s one of the biggest problems that people work with me to solve, it really is just. that. Important. And just so we’re clear, an avatar is different from your niche. Niche is the space in your industry that you serve. Avatar is a little more personal … it’s that perfect client … it’s the type of person you’d love to work with. In this week’s masterclass,...

Whether you pronounce it nitch or neeeshe (all fancy like me), the fact is: you need one. In the online world, it’s kind of a non-negotiable to have a defined niche that you serve, or else good luck because you’re about to get totally lost in a sea of generic. Washed on the shores of online businesses that “serve everyone.” But, I know you don’t want to narrow down your choices and feel like you’re only catering to a few … … how will people find me?! … what if no one shows up?! … what do I do...

I feel like the holy grail of selling high-ticket services (including health coaching and wellness packages) is when clients feel like you’re “expensive but worth it.”  It reminds me of a time in my life when I got semi-obsessed with building the perfect wardrobe. I remember at the time reading Nina Garcia’s The One Hundred, a book about all of the fashion pieces that every “stylish woman” must own.  Cue the hunt for the perfect essentials for my closet … which spiraled me into an intense...

So you’ve done all of your clinical training, started working with clients and feel proud of the work that you do … only to bring your business online and feel like a teeny, tiny little fish in a really, really big pond.  I’m sure you’ve seen the faces in your industry that have become well-known experts … maybe even household names.  The ones with NYT bestselling books  Waiting lists for their 1:1 services  High-profile affiliate and sponsorship relationships  TV appearances  The EXPERTS in...

I recently saw a meme about how fascinating it is that men walk around the city all day long without anything but what’s in their pockets.  I felt seen.  What do you mean, you don’t need two pairs of sunglasses, extra lip balm, every credit card that you own, stamps, 6 pens, hair ties, backup hair ties when those ones break, tweezers, and napkins in order to go about your day?!  LUCKILY if you’re used to managing the inner workings of a purse, putting together a “personal brand kit” should be...

Gather ‘round children, it’s storytime!  But not in the witches-in-the-forest-eating-children kinda way.  It’s a you-need-this-for-your-brand kinda way.  As humans we are wired for stories and some very smart and eloquent folks (Joseph Campbell and Carl Jung, I’m looking at you!) have boiled down our human experience into a weaving of a few archetypal stores, sometimes called The Hero’s Journey.  If all of that is sounding a bit esoteric and out-there, here’s the low-down …. There are a few...

When your brand messaging is on-point, it flies straight like an arrow and hits your ideal client in a way that inspires (and hopefully inspires them to action.)  Marketing success can be boiled down to a pretty simple equation.  Educate your audience on the transformation you provide >> client lines up with wanting that transformation >> you apply your system and help them achieve said transformation >> everybody wins.  You can see in this equation how important it is to...

FOMO (for me it’s more like JOMO), IYKYK, TL;DR, FWIW … all acronyms that have slid into our public lexicon in the last decade, but as a business owner there’s one acronym that rules them all that you have GOT to get down with.  KLT  KLT stands for “Know, Like and Trust” - and it should be your guiding north star for your marketing and sales decision, so it’s a topic that I want you to get reaaaaaaaally familiar with.  In today’s Wealthy Wellness Biz podcast episode I’m sharing the 5 triggers...

In this week’s episode, I’m chatting with my friend and Brand Better client Dr. Tamara McIntrye … or Dr. Mac as we love to call her!  Dr Mac is an internationally recognized chiropractor and mentor.  She is committed to heart centered service and and high touch education which has pervaded every aspect of her career.  She believes that embedded in the art of doctoring is the antedote to the limitations and obstacles experienced by Doctors in their authentic expression as care providers. Her...

In my world of working strategically with wellness businesses owners, there is a trend that I see all too often.  Client A has a great business idea.  Client A has a population that they’re jazzed about working with.  Client A has targeted an avatar that just simply can’t afford (or isn’t willing to spend money on .. two different things!) her services at a price that’s sustainable.  SO - how do you target a niche that will happily pay for your services?  Glad you asked, because it’s the...

In today’s episode of Wealthy Wellness Biz, I’m chatting with my friend and Brand Better client, Dr. Nashat Latib.  Dr. Nashat has 20+ years of clinical experience as a Board Certified Emergency Physician and is one of only 960 Institute of Functional Medicine Certified Physicians in the world. She’s certified by the American Board of Anti-Aging and Regenerative Medicine and has specialty training in hormone replacement therapy, weight loss, and natural fertility. Dr. Latib is passionate...

Rounding out our season of podcasting for wellness businesses “mini-series,” I wanted to make sure that I spend a little bit of time on the flip side of the coin: pitching yourself to other people’s podcasts. I’m a BIG fan of using both strategies in your business: Having your own podcast positions you as an expert, grows your library of intellectual property and gives you the opportunity to monetize your content through sponsorships, affiliates and selling your own products, programs and...

In this week’s episode of Wealthy Wellness Biz podcast, I had the pleasure of interviewing my friend and client, Sarah at Fab Fertile. This episode is a behind-the-scenes peek at Sarah’s functional wellness business - where I’m asking her to spill the tea on all the details of how she runs her biz. When Sarah Clark was 28 years old, she received a diagnosis of premature ovarian failure. She accepted the diagnosis and had both her children through in vitro fertilization. Years later she...