Enablement's Role in M&As with Paul Butterfield | Interview
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In the fast-moving SaaS space, mergers and acquisitions are business as usual. Our guest in today's episode has led teams through nine acquisitions over the years and will share his insights on how enablement leaders can effectively navigate the challenges and capitalize on the opportunities that come with M&As. Please welcome the Executive Board President of the Sales Enablement Society and the Host of the "Stories From The Trenches" podcast, Paul Butterfield. These are some of the questions we cover: On a high level, what is the role of enablement in the context of M&As?What are the key challenges and opportunities for the sales enablement function during an acquisition?How do you make sure the acquired company's sales effectiveness doesn't suffer during the integration process?What role does communication play in sales enablement during acquisitions, both internally and with external customers and partners?Can you share a success story or case study where sales enablement played a critical role in the successful integration of an acquired company?What advice would you give to sales enablement professionals who are navigating the complex landscape of acquisitions and mergers, and what are the top factors that contribute to success? Here are some of the resources referenced in this episode: Connect with Paul Butterfield on LinkedIn: https://www.linkedin.com/in/paulrbutterfield/ The SES Stories From The Trenches Podcast: https://podcasts.apple.com/us/podcast/sales-enablement-society-stories-from-the-trenches/id1510380341 Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g Mentioned in this episode: Webinar: 7 Steps to Maximizing Enablement's Business Impact Some of the topics Mike Kunkle and Felix Krueger cover include: - Understand the maturity level of your sales enablement team - A simple framework that will help you identify current shortfalls - How to get more done with less by effectively managing stakeholders - An overview of the sales performance levers you should consider - How to formalize a plan that delivers results and helps you gain momentum fast If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar. The Building Blocks of Sales Enablement Learning Experience If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning...
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