Episodes
In this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Lauren Brownstone, an enabler with a wealth of experience and author of "Enabling Enablement: Executing a Strategic Learning and Readiness Function to Launch Your Organization to New Heights." Lauren shares her journey from education to corporate enablement, discusses her multi-faceted definition of enablement, and delves into the importance of behavior change in driving organizational success. Here...
Published 05/16/24
Published 05/16/24
In this thought-provoking episode of Troubleshooting Enablement, we delve into the complex world of navigating layoffs and maintaining momentum in a challenging job market. Joining host Devin McDermott is the insightful Phil Putnam, an acclaimed coach, consultant, and advocate for enablers in transition. Phil shares his wealth of knowledge on how enablers can adapt their strategies to not only survive but thrive in an evolving job landscape. Want to submit a confidential question? Simply fill...
Published 05/09/24
In this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Stephanie White, an enabler known for her outstanding contributions to the community and recently nominated for the 2024 SEC Ones to Watch. Stephanie shares insights from her experience in sales enablement, introduces her new initiative, Enablement Reimagined, and discusses common challenges and effective strategies for enablers. Here are some of the questions Stephanie and Jonathan attempted to...
Published 05/02/24
Conversational Intelligence is one of the rapidly emerging categories in the sales tech space. However, as with any other technology tool, the same rule applies: A fool with a tool is still a fool. To understand how to maximize the value of Conversational Intelligence platforms, navigate common pitfalls, and align all key stakeholders, Dannii has caught up with Keiran Smith, an enabler who has lots of stories from the CI implementation trenches to tell. Here are some of the questions Keiran...
Published 04/24/24
Navigating the ever evolving landscape of enablement can feel like uncharted territory. That's where Troubleshooting Enablement comes in. This podcast is a safe space to tackle those nagging questions you've been hesitant to ask in public spaces like LinkedIn, social media, or enablement forums, if you've ever felt like everybody's got it all figured out, except me. In this episode, Jennifer Ryan joins Devon to troubleshoot your questions and speaks about how to maintain senior leadership...
Published 04/18/24
An Englishwoman, an Aussie, and two Americans walk into a podcast studio... This is not the beginning of a bad joke but the beginning of season 3 of The State of Sales Enablement podcast. With two new hosts, familiar faces, and a brand new episode format, this season promises to be the best one yet. Join Felix Krueger, Devon McDermott, and now also Jonathan Kvarfordt and Dannii Mathers for a 360 view on each of the hosts' enablement adventures and what's in store for enablement in 2024 and...
Published 04/11/24
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: FLSM engagementManaging senior stakeholder expectations Enablement researchWhy Revenue Enablement is not just sales enablement Why sales enablement must embrace AIAiming high in...
Published 08/23/23
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: Stakeholder management17 key revenue enablement statsShopify's best practices to reduce meeting bloatSales enablement vs revenue enablement vs business enablementEnablement jobs boardsCS...
Published 07/23/23
This episode was originally published on September 28th 2022. The Sales Enablement discipline is experiencing astronomical growth around the world. A lot of businesses want to kickstart their enablement efforts but they are missing the sales enablement talent to make things happen. Our guest in this week's episode connects enablers and businesses in his daily work as a recruiter specialised in sales enablement. He'll share his unique insight into what it takes for sales enablement...
Published 07/11/23
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: The top 10 most downloaded podcast episodes Skills-Based Hiring - LinkedIn ReportEnablement jobsNYT: AI Poses Risk of ExtinctionBCG AI in the workplace reportEnablement eventsBook review: What got...
Published 06/26/23
This episode was originally published on 10/5/2022. The old saying, “Time is money,” couldn’t be more true for ramping up your new sales hires as quickly and effectively as possible. That's why sales onboarding is always a hot topic in Enablement. In this week's episode, I'm joined by two experts who have previously designed high-performing onboarding programs. They represent the two ends of the spectrum of onboarding programs, the large-scale data-driven onboarding approach required in...
Published 06/15/23
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: How to build enablement teamsThings to consider when scaling coaching programsHow to go about updating chartersWhy being funny can pay off more for women than menThe dangers of AI Why businesses...
Published 05/22/23
Imposter syndrome, that nagging inner voice suggesting that your success is nothing more than a fluke, can be a real hurdle to both personal and professional fulfilment. It's like a pesky shadow that no matter how much light you shine, never fully disappears. In this episode, Felix draws from personal experiences and proven strategies to provide you with hands-on tools to manage and lessen the effects of imposter syndrome. Where to find The State of Sales Enablement: Website -...
Published 05/15/23
Aligning sales enablement stakeholders can feel like herding cats if you don’t make sure that everybody is on the same page. The sales enablement charter is an extremely powerful tool to overcome this challenge to achieve collaboration, transparency, and alignment. Our guest in today's episode has successfully developed and implemented multiple enablement charters and she'll share with us her insights into the process and how to use the charter as a tool to maximize enablement's business...
Published 05/11/23
If you are an enablement leader and you have the budget to hire a team, chances are that you have proven enablement's business value. The hiring decisions you make next will determine if you can take things to the next level and maintain momentum, or if the CFO will crash the party and start a discussion around budget cuts. Our guest in this week's episode is an enablement superstar who has built a number of teams throughout her career. She'll share her insights into what it takes to build a...
Published 05/03/23
Here's the thing: any coaching is better than no coaching at all. However, when it comes to supporting the transformation journey of an entire sales organization, a scalable coaching program is necessary to improve competencies, change behaviors, and ultimately, drive business impact. Our guest in today's episode is a sales enablement leader who has orchestrated several successful coaching programs in the past, and he'll share his secrets for making coaching an integral part of an...
Published 04/27/23
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Here is what we talked about this month: What enablement can learn from the US Coast GuardWhy sales process and methodology are still neededSales Enablement Salaries ReportLearning Trends for 2023 eBookJob market updates with Steffaney...
Published 04/23/23
In the fast-moving SaaS space, mergers and acquisitions are business as usual. Our guest in today's episode has led teams through nine acquisitions over the years and will share his insights on how enablement leaders can effectively navigate the challenges and capitalize on the opportunities that come with M&As. Please welcome the Executive Board President of the Sales Enablement Society and the Host of the "Stories From The Trenches" podcast, Paul Butterfield. These are some of the...
Published 04/20/23
If you believe that the sources of information on enablement best practices are a reflection of the industries practising enablement, you would be excused for thinking that it's a discipline exclusive to SaaS. What is often neglected, however, is that enablement, even though it might be a relatively new profession, is not exactly reinventing the wheel and we can build on existing best practices from other industries. Our guest in today's episode started his career at the US Coast Guard and...
Published 04/05/23
Written by Mike Kunkle, read by Felix Krueger.  Hardly a week goes by without somebody claiming on LinkedIn that B2B buying has become so convoluted and non-linear, that sales process has become irrelevant. This episode breaks down why believing this narrative can be a costly mistake for enablement leaders and which approach to sales process management makes sense in modern B2B sales. The article this episode is based on appeared first in the Building Blocks, Close Up!...
Published 03/28/23
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Mentioned in this episode: The Building Blocks of Sales Enablement Learning Experience If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at...
Published 03/21/23
People-focused enablement has the potential to improve the employee experience, morale, retention, and ultimately growth. In today's episode, we speak to an enabler who has made the people-first mantra core of her enablement approach. She'll share how enablement can contribute to making the employee experience a priority, how this relates to business impact, and the common pitfalls to avoid. Please welcome Loopio's Senior Director, Revenue Enablement, Stephanie White. Here are some of the...
Published 03/15/23
Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger. Mentioned in this episode: Webinar: 7 Steps to Maximizing Enablement's Business Impact Some of the topics Mike Kunkle and Felix Krueger cover include: - Understand the maturity level of your sales enablement team - A simple framework...
Published 02/20/23
Enablement's business impact remains a hot topic in the wake of mass layoffs in the technology sector. So who better to interview on this topic than an enablement leader that has consistently been able to collaborate with senior executive stakeholders to achieve truly strategic enablement outcomes? In our conversation we talked about common reasons for enablement lay-offs, the differences between operational and strategic enablement, and which metrics enablers should truly care about to avoid...
Published 02/20/23