Enablement's business impact remains a hot topic in the wake of mass layoffs in the technology sector. So who better to interview on this topic than an enablement leader that has consistently been able to collaborate with senior executive stakeholders to achieve truly strategic enablement outcomes? In our conversation we talked about common reasons for enablement lay-offs, the differences between operational and strategic enablement, and which metrics enablers should truly care about to avoid seeing that dreaded "so what?" face of the Chief Revenue Officer. Please welcome the Senior Director of Global Revenue Enablement at Userzoom, Kunal Pandya. Here are some of the questions we tackle: What was the key reasoning behind the Enablement layoffs you've recently encountered?What are the key differences between operational Enablement and strategic Enablement? What are the north star metrics strategic Enablement teams pursue? What can Enablers do immediately to increase their business impact? Which skillsets should Enablers aim to develop in the long term?  Here are some of the resources referenced in this episode: Connect with Kunal Pandya on LinkedIn: https://www.linkedin.com/in/kunalpandya/ Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/ Where to find The State of Sales Enablement: Website - http://thestateofsalesenablement.com/ LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g Mentioned in this episode: Webinar: 7 Steps to Maximizing Enablement's Business Impact Some of the topics Mike Kunkle and Felix Krueger cover include: - Understand the maturity level of your sales enablement team - A simple framework that will help you identify current shortfalls - How to get more done with less by effectively managing stakeholders - An overview of the sales performance levers you should consider - How to formalize a plan that delivers results and helps you gain momentum fast If making a business impact with enablement is your priority going into 2023, visit goffwd.com/impact to watch this webinar. The Building Blocks of Sales Enablement Learning Experience If you want to stop reinventing the wheel, maximize business impact, and fast-track your career, consider joining a growing community of Enablers at The Building Blocks of Sales Enablement Learning Experience. To learn more visit goffwd.com/blocks.