In this episode of the State of Sales Enablement, Coach K chats with Greg Qualls, a seasoned revenue enablement expert and currently the Director of Global Enablement at Platform.sh. Greg shares his extensive journey from direct sales at UPS to his global revenue enablement leadership role, emphasizing his transition into tech sales and his passion for comprehensive enablement strategies that extend beyond just the sales team. Here are some of the questions Greg and Coach K explored: What inspired Greg’s shift from traditional sales enablement to a broader revenue enablement role, and how has his journey influenced his approach?How can organizations effectively implement enablement across various departments to enhance overall customer experience?What challenges do enablement leaders face when trying to shift the focus from sales to a more holistic customer journey?Why is it essential for companies to adopt a customer-centric enablement approach, and how does this compare to traditional sales training methods?How can enablement leaders demonstrate the value of a revenue enablement strategy to executive leadership? Connect with Greg: https://www.linkedin.com/in/gregqualls/ Watch Greg's talk: https://www.youtube.com/watch?v=o_joQ1J9TfM Connect with Jonathan: https://www.linkedin.com/in/jmkmba/