In this episode of the State of Sales Enablement, Jonathan Kvarfordt, aka Coach K, sits down with Cory Bray, a prominent voice in the sales enablement space and co-founder of CoachCRM. Corey shares his candid thoughts on the current state of enablement, discussing its challenges, inefficiencies, and the need for a more streamlined approach. With years of experience in sales and enablement, Corey offers a refreshingly direct perspective on what works and what doesn’t in the industry. Here are some of the questions Corey and Jonathan attempted to tackle: What is Corey’s background, and how has his experience shaped his approach to sales enablement?What is the current state of sales enablement, and why does Cory believe it has become bloated?Why does Cory challenge the idea of sales enablement being a true "community" and what are the implications of this view?How does Cory differentiate between building and operating enablement functions, and why does he see this distinction as crucial?What is Cory’s approach to solving enablement problems quickly and effectively?How does Cory view the role of sales experience in leading an enablement function, and why does he believe it’s critical?What should enablement professionals focus on to prove the value of their work within an organisation? Tune in to hear Corey’s unfiltered opinions on the enablement landscape and his practical advice on making enablement more effective and results-driven. Connect with Coach K: https://www.linkedin.com/in/jmkmba/ Connect with Cory Bray: https://www.linkedin.com/in/buy-triangleselling/ The Sales Enablement Playbook: https://www.amazon.com/Sales-Enablement-Playbook-Cory-Bray/dp/1546744762 The Sales Management Podcast: https://podcasts.apple.com/us/podcast/sales-management-podcast/id1631765942