Writing a book is often the easiest part of the process… whereas getting other people to read is where the true heartache resides. Dave Ursillo found this out the hard way whilst writing his first, and looking back, he considers it to be his biggest business failure of all, but also the point where he learned how to succeed in business, validate his ideas, and to involve others so a good idea transform into a great one. A great tale of overcoming failure, and whether you’re a writer or not, what Dave shares applies to you and your business.   ** This 5-Minute Lesson offers a short-and-sweet peek into how to succeed in business, and is inspired from the book, The Successful Mistake**   (Produced by Marcus Hind of Dynamiq Management Limited, http://www.dynamiq.co)