After starting his photography business whilst still at university, Claud Williams (of Dream Nation), built business success on the back of his passion for the camera. And all went well until he fell out of love and slowly but surely drifted into the dark ether of business failure. In today’s episode, you’ll learn how he overcame this and once again found success in business. Because although building a brand on the back of passion is what it’s all about, you must first learn how to balance this with an ultimate purpose. This, my friend, is how to succeed in business.   ** This 5-Minute Lesson offers a short-and-sweet peek into how to succeed in business, and is inspired from the book, The Successful Mistake**   (Produced by Marcus Hind of Dynamiq Management Ltd, www.dynamiq.co)