Episode Notes In this episode, we speak with Dobby Gibson, Digital Communications Manager at Land O’Lakes, about talent marketing and how recruiters can begin to think like marketers. Land O'Lakes has an amazing career site. Check it out: https://careers.landolakesinc.com/us/en Dobby walks us through 5 ways he approaches his craft: Get your story straight and develop your EVP Map the candidate journey Approach your career site with a marketer's lens Collaborate with cross-functional teams Leverage marketing technology Connect with Dobby on LinkedIn: https://www.linkedin.com/in/dobbygibson/ Subscribe to the show using your favorite podcast listening app or platform and stay tuned for future episodes. We'll be diving into talent experience management and the end-to-end talent journey with the greatest in HR, recruiting, talent acquisition, and management. The Talent Experience Show is a weekly podcast proudly brought to you by the team at Phenom.