Mike & Karen are joined by Richard Reynolds, Senior Agronomy Advisor at Anglian Water, for an enlightening discussion about the relationship between farming and water efficiency. Digging deep into the increasing need for water to be managed in a more holistic way to protect our supply and food production.   Get in touch with the show with any of your questions or comments: [email protected] Follow us on Instagram: https://www.instagram.com/waterfall_podcast/ Follow us on Twitter: https://twitter.com/Waterfall_Pod   Timestamps    0:00 - Introduction and hellos  6:30 - What even is agronomy anyways?  9:16 - Why are water companies hiring people to speak to farmers?  13:37 - The successful projects Richard has worked on  19:35 - The impact of the last few years of extreme rainfall events  26:41 - Longer term plans going forward  27:30 - New opportunities working with local communities   31:15 - Pollution confusion issues in farming  34:30 - Richard's own personal water use  37:00 - Final thoughts and farewell