Head of Behavioural Science at Ipsos, Colin Strong, joins Mike, Karen & Ana to discuss CCW's fascinating 'Gloom and Bloom' research which explored how individuals respond to various emotional triggers in the context of water conservation.   Get in touch with the show with any of your questions or comments: [email protected] Follow us on Instagram: https://www.instagram.com/waterfall_podcast/ Follow us on Twitter: https://twitter.com/Waterfall_Pod   Timestamps   0:00 - Introduction and hellos  3:40 - Colin joins the show 5:00 - The importance of behaviour change 8:31 - What was the brief behind the research?  11:20 - What material were participants shown?  13:47 - Is there a clear winner in terms of approaches that work best? 17:11 - The strength of community messaging  22:00 - Virality in messaging  24:22 - Finding ways to present effectively to the public  28:50 - Timing and the psychology of social activism  32:15 - Colin’s personal water use  37:03 - Final thoughts and farewell    Show notes   Gloom and Bloom - CCW