024 - Newsletters, a simple way to increase patient referrals
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Description
Newsletters can increase patient referrals. How I hear you ask? Well when was the last time you contacted a patient who had not been into your clinic for treatment? Me? Every fortnight, with a newsletter. Why? Because it helps to remind them that I exist and educates them about other conditions I treat. So I am on their mind if they or a friend or family member needs treatment. Newsletters are often an under used resource by therapists and clinic owners. In this podcast I will discuss the benefits, why and how to send newsletters and tackle some of the roadblocks that stop people from sending them. Links mentioned in the show Mailerlite - the software I use to send emails The Practice Builders Community - FREE Facebook group Here’s an overview of what I talked about >> [03.11] Why are you not sending a newsletter? >> [04.40] Don't let the tech stop you >> [05.30] Set up a template >> [06.05] GDPR >> [08.11] The time factor >> [10.14] Content >> [12.01] Consistency >> [13.30] A little bit on statistics
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