What really goes on behind the scenes of travel writers, content creators and podcasters, and their counterparts in the tourism and travel industry, public relations firms and tourism boards? I recently spent the best part of a week in Sydney immersed in this world and I realised that lifting the curtain on how this part of travel and tourism works might prove interesting for my listeners. This episode is part trip report (in short: Sydney is gorgeous) and part BTS of IMM Australia, and more. The what? You'll have to listen to find out! I also chat with Christina Koullas of CK PR who gives us a great rundown on how public relations in general works within the travel industry. Links: Christina Koullas of CK PR - https://ckpr.com.au/  Christina’s blog about working with a journalist - https://ckpr.com.au/how-we-secured-a-cover-story/ The resulting article from Catherine Marshall - https://www.traveller.com.au/cape-york-queensland-travel-guide-the-last-great-adventure-destination-in-australia-h1twly TravMedia - https://travmedia.com  Join our Facebook group for Thoughtful Travellers - https://www.facebook.com/groups/thoughtfultravellers Join our LinkedIn group for Thoughtful Travellers - https://notaballerina.com/linkedin Show notes: https://notaballerina.com/289 See omnystudio.com/listener for privacy information.