For travellers like us, knowing a tourism business we are about to use is properly thoughtful, taking into account the impact we will have on the community and the environment, is important. But with an industry full of greenwashing and unsubstantiated eco-credentials, it's sometimes difficult to know what we can trust. Over the past few years now I've had a growing awareness of B Corps but was very keen to dig deeper, so this podcast episode is here to satisfy my own desires to know more, but also to help my listeners understand what makes a B Corp so they can make decisions about their travel with care. My first guest is Jonathan Coleman from Untours. When I chatted with Jonathan last year, he explained to me that Untours was, in fact, the very first B Corp back in 2007, and learning how this came about was the impetus for me to find some more people to talk to about this important topic. I speak next with Narelle Wilson of Volta Consulting, who knows a lot about the process of how a business applies to be certified as a B Corp, and explains it clearly!  Finally, I talked to Aurora Expedition's Chief Marketing Officer, Hayley Peacock-Gower, about Aurora's recent B Corp certification. She gives some interesting examples of some of the improvements Aurora is making as part of the continuous improvement that the B Corp movement encourages. Links: Jonathan Coleman from Untours Foundation - https://untoursfoundation.org/ Narelle Wilson from Volta Consulting - https://voltaconsulting.com.au/  Aurora Expeditions - https://www.auroraexpeditions.com.au/ Aurora’s journey to becoming a B Corp - https://www.auroraexpeditions.com.au/blog/our-b-corp-journey/  Join our Facebook group for Thoughtful Travellers - https://www.facebook.com/groups/thoughtfultravellers Join our LinkedIn group for Thoughtful Travellers - https://notaballerina.com/linkedin Sign up for the Thoughtful Travellers newsletter at Substack - https://thoughtfultravel.substack.com  Show notes: https://notaballerina.com/321   See omnystudio.com/listener for privacy information.