The Translation Company Talk podcast brings you another exciting and interesting interview. Today we hear from Teresa Toronjo from Malt about how the results of an enterprise localization audit can be applied to improve process, resources and the results of localization efforts. This conversation is the second part of Teresa’s talk on localization audit in which she introduced us to this concept and how it is implemented.   Among the many interesting things that we discuss, Teresa covers a...

The Translation Company Talk brings you another exciting interview about the translation and localization industry. Today we hear from Charles Campbell, CEO of TBO, about Vamos Juntos. This highly anticipated LSP conference and retreat, in beautiful Lima is the topic of our discussion today.  Charles talks about the Juntos organization as an umbrella association for LSPs in South America and the Caribbean islands, the benefits for its members, the role of such associations in supporting and...

The Translation Company Talk brings you another exciting and fun conversation. Today we hear from Marina Ilari from Terra Translations about video game localization. She is a linguist, entrepreneur and, naturally, a gamer. She is very opinionated about how video games should be localized and offers some deep insights about this fun part of our industry. Among the many topics that we discuss, she talks about what is unique about video game localization, the ecosystem of video games and who are...

The Translation Company Talk podcast brings you another exciting episode. Today we hear from Beatriz Rodriguez Corbelle from RWS about effective vendor management in LSP organizations. As a seasoned industry veteran and leaders, she speaks candidly about her own experience in the vendor management business function and offers some really good advice.  Beatriz talks about a number of interesting topics including the overall state of MLV supply chains, managing freelancers and independent...

In this episode of the Translation Company Talk podcast, we hear from Simon Mitton from TravelPerk about how localization impacts customer engagement. A season industry veteran, Simon speaks about his experience in the industry and how it has evolved with evolution of technology. Among other subjects we discuss how enterprises deliver a good customer experience through localization that keeps customers engaged, the difference in impact of localized vs natively developed content on customer...

Welcome to another exciting episode of the Translation Company Talk podcast. We hear from Linda I. Saucedo from Publicis Sapient about medical content translation, which is a highly regulated and specialized sector of language services delivery for our industry. Medical translation is different from standard language translation because people’s lives and health are at stake, translators must possess the right knowledge, intuition and medical pedigree to effectively communicate content in...

The Translation Company Talk podcast is pleased to bring you another exciting episode, with our guest Teresa Toronjo from Malt. Teresa is an expert localization manager with deep experience in developing structure around localization activities in enterprises. She talks about enterprise localization audits, sharing both her experiences and tips related to best practices.   Among the topics discussed today, you will hear about what a localization audit is, key components of an audit, ownership...

Translation Company Talk podcast brings you an exciting interview with Paula Hunter, who has great experience in enterprise localization and beyond. She is here to discuss localization career paths. Localization is a powerful field which enables people working in this industry to learn so many skills and build knowledge about diverse areas of business. Paula talks about the current state of career development and enterprise localization for localization managers, how to acquire the skills...

The Translation Company Talk podcast brings you another exciting interview. Today we hear from Shamus Sayed about the importance of business acumen for leadership of language service provider companies. A business is only successful if its leader has a vision to grow and that can be developed and translated into actionable targets once the leader knows every aspect of their business. It pays off to learn about the business, developing the necessary acumen and traits, and to be on top of...

Translation Company Talk podcast brings you another exciting interview with Adelina Cristovao. We hear from her about agile localization practices for the modern enterprise. Online platforms that offer services such as food delivery, ride-sharing, and other task-based services constantly have to keep content fresh and up to date in order to keep their users informed, and educated, and make them feel safe.  Adelina talks about how agility is architected for localization at enterprise level,...

Translation Company Talk podcast brings you an exciting interview with Carol Velandia. We hear from her about language access for minority and under-served communities. It is the most fundamental challenge and the reason for the existence of the translation and interpreting services.     Carol talks about how language access creates challenges for diverse communities and immigrants, how to address the problem of language access to these groups that seems to be a persistent problem, the direct...

Translation Company Talk podcast brings you another insightful interview with guest Florian Faes from Slator. In today's episode we are going to talk about the outlook for localization industry this year. The language industry is a growing and evolving services sector and oftentimes ignored. Our industry helps other industries manage and mitigate risk at times of economic difficulties by enabling them to grow business across borders. Florian talks about events, evolutions and changes that...

Translation Company Talk podcast brings you an exciting interview with Javier Diaz Fernandez Carvajal. We hear from him about social media and influencer marketing for LSPs. Language services companies are highly active on social media and digital channels, but we will learn what works and how to capitalize and monetize on these platforms. No company can claim successful marketing today if they are not leveraging the power of social media.   Javi, as he prefers to be called, talks about...

Translation Company Talk podcast brings you another exciting interview with an industry leader. In today's episode we discuss something that we haven't touched upon before. We are going to speak with Mary Kazamias, Chief Executive Officer of TRSB, about the unique nature of language services market in Canada.  Mary offers her insights and knowledge about type of opportunities for localization in Canada  that are unique, how the Canadian market is different compared to operating in other...

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable.  Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization...

Translation Company Talk podcast brings you another exciting interview with our guest, Kristin Gutierrez. In today's episode we cover effective enterprise-level localization sales. Unlike a transactional sale, a B2B long-term based business relationship is complex and takes a lot of experience and expertise to develop.  Kristin talks about how sales and business development in particular evolved in the language industry over the years, how to sell to enterprises effectively, the difference...

Welcome to our latest episode of the Translation Company Talk podcast. Today we are going to take an in-depth look at the South American and Caribbean language services market. To talk about this important topic, we have invited Charles Campbell, president of the Translation Back Office. Charles discusses issues related to basic challenges faced by LSPs in the region, collective efforts in the the Association of Language Services of Latin America and the Caribbean or Juntos as it is known,...

Happy International Women's Day 2023! Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography.  Adelina talks about what makes the German market unique for localization, how localization is done in Germany, the ratio of exports versus...

Jessica Rathke from FluentSales speaks with the Translation Company Talk podcast about translation pricing and pricing models

Translation Company Talk podcast brings you another exciting interview with Stephen Lank. In today's episode we are going to talk about mentorship in the localization industry. The translation and localization industry has evolved and grown both in size and in scope. New people constantly join this industry either as first career or have somehow ended in this industry due to evolution of their jobs and need guidance and direction to succeed and to maintain the professional profile of language...

Translation Company Talk podcast brings you another exciting interview, and today we meet with Wayne Bourland. We talk to him about managing localization vendors at scale. This topic is of particular interest for enterprises that must manage localization vendors in to become more efficient. It is also an important glimpse into the enterprise buyer mindset, mega MLVs may find this interview extremely enlightening and helpful.  Wayne discusses various topics in this interview including picking...

Translation Company Talk podcast brings you another exciting interview with Renato Beninatto. We hear from him about what the proliferation of speech and audio means for our industry. This topic is of interest because our industry is undergoing rapid shifts. We must be ready to rise to the challenge, and now is the time to think about it.    Renato talks about how the industry was performing this year, what the proliferation of speech and audio means for our industry, how speech is turning...

The Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation.  To cover this important topic, we hear from Ingrid Christensen who has researched this topic in great depth...

Another exciting episode of the Translation Company Talk podcast brings you an interview with Natalie Ayers, Director of Marketing at United Language Group. She talks about leading marketing efforts in an outcomes-focused language services company. LSPs have traditionally marketed in silos and didn’t have a coherent and structured approach to getting their message across to their customers. Natalie speaks candidly about how she developed and leads a goal-oriented marketing function in her...