If you ever wondered how our audit process works and what we do when we bring on new clients and what we look for, today’s episode is perfect for you. Not only are businesses qualifying us, but we also qualify them just as much when we are doing an audit. We want to let the client know what we are looking for, and this also may be helpful if any agency owners are listening to learn how to qualify your clients that you are taking on. For us, it is always exciting talking to new businesses,...

We’re talking about this today because we’ve got tons of experience with these types of situations, these scenarios. And we’re not going to get walked all over, we’re not going to get blamed for things that are not our fault. This episode is about being respected. If you disrespect high performers, they can get upset because they work hard to be the best at what they do. And that’s how we are as an agency. We pride ourselves in being absolutely the best at it. And so when a client comes to us...

We’re talking about attribution models for your ads and specifically one main attribution model, which is what Eric’s developed, so we can give our customers a view-through attribution model with Facebook so they can see their numbers inside of the dashboard. Well, not inside of the Facebook dashboard, but inside of the dashboard that Eric’s come up with. This is an important topic, especially now because of the iOS update. We’ve had a lot of customers and even other agencies come to us and...

HighLevel helps agencies and marketers thrive with their all-in-one sales and marketing platform. If you have an agency and you haven’t heard about HighLevel yet, you have to listen to this episode. And if you have heard of it, or are one of the quickly growing agencies who are using it, then you need to listen in as we unpack some of the latest and greatest features and benefits found in HighLevel. And reveal some upcoming additions too! Founder Shaun Clark and Chase Buckner, the Director...

Getting traffic to your ecom site isn’t an issue, especially when you’re working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of our clients struggling to get the conversions they wanted, so we joined Tanner Larsson and the Build Grow Scale (BGS) community which has proven to be a hugely powerful investment. Tanner joins us today to unpack some of the ecommerce store optimization strategies he teaches and has written about...

When we work with companies, we are a partner. We work with them as a partner and in certain industries, there are agencies like ours outside of internal or in-house company staff or resources that can do a better job. And so, there can be more value for the company to hire out than to hire within. A lot of companies rely on this type of partnership for paid advertising and that’s what we specifically focus on. We have dynamic partnerships that are sometimes difficult. And we want to talk...

Has the Apple iOS update has impacted your ads? Across the board, this has made click tracking much more difficult. Do you want to continue to grow your business but are at a bit of a loss because your analytics are now unreliable? Have no fear, meet Northbeam! Today Eric talks to Austin Harrison about their solution to your (and our) problems. Northbeam connects with your e-commerce and advertising platforms so your data all lives in one place. Their metrics are unbelievable. Clear,...

The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency. We work pretty closely together and refer...

A mastermind group is a group of peers who regularly meet in order to give each other guidance, advice, and support. It is no secret that mastermind groups are essential to operating a successful business, growing your business entity, and achieving your goals and dreams. Keep in mind that the ultimate goal of these meetings is helping members navigate complex and difficult business challenges and issues using the collective experiences and insights of the larger group. Today, we are...

Today we’re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, “Do I need videos?” Yes, you do need videos. We’re going to get into a lot of cool stuff in today’s episode about images versus videos, mainly about videos because there’s a lot you can do wrong. There’s a lot you can do right too, so we’re here to guide you in the right direction. Eric’s got a background in video and he’s going to...

Today we’re talking about landing pages that convert. Oh man, this is one of the most important things about driving traffic to people’s offer right now. This is an insightful episode. We’re not going to cover a ton of different things, but some important strategies and things that you can think about, and to make sure that these critical things are in your landing pages. The Basics of “The Formula” – One Singular CTA – 3 Benefits – Social Proof – Testimonials – Elimination of...

Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads? Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations. They map attribution models to...

We don’t charge our clients because we want their money. We charge because we’re worth it and we’ll grow their business. Yep. That’s it. Today, we’re going to share some stories about those who thought they could bring their ads management “in-house” and why that doesn’t always work out so well. One cool thing to think about is that we have so many accounts that we can compare your account to and use strategies from other accounts, you get someone in the house they’re looking at your...

There’s this banner going out, Apple saying, “We’re the good guy.” But here’s what bothers us about this big iOS update. Essentially Apple is saying you guys are bad guys for sharing all this data, but then they are tracking all of our data and they’re using that data to make lots of money. In today’s episode, we’re going to give a few examples here of why this is, in my opinion, messed up. Don’t be fooled. Apple is not saying, “We’re not going to track you.” They are saying, “We are going...

Do we sell additional “Agency Services?” Sometimes. We focus on Facebook and Instagram ads, that’s what we specialize in, that’s what our superpower is, and that’s what we do the best. But we always get asked by clients and we get referrals, “Hey, do you build landing pages? Do you do this, or do you do that?” We’ve said “no” to a lot of stuff. But we’ve also, in the last year or so, said “yes” to a lot of additional services. So, with this episode we, Jason and Eric, give you some guidance...

We’re unpacking the iOS Apple 14 update and how it’s going to affect Facebook ads and what we can do about it. This is a huge topic right now. Eric Bork, VP of Operations at Spotlight Social Advertising joins Jason, “The first time we found out about it, which was months ago, we were a little baffled. Okay, what the hell is going to go on?” And they’re here today to give a super high level, rundown of what it is and some effects. If you’re a marketer or advertiser in the digital space, this...

Today I’m discussing a question I get asked multiple times every day. What is a good cost per lead? There’s not an easy answer and if you’re getting a quick number from someone that doesn’t know your business, you can’t trust it. In today’s episode, I talk about the data and numbers that businesses should use to think about what a realistic cost per lead should be for them. Today we take a deep dive into the specifics of what a cost per lead should look like and the variables that you need...

Kyle Brothersen is the Founder of Dirt Bike Channel, where he shares bike and gear reviews, as well as how-to and trail ride videos to fellow dirt bike enthusiasts. Today we talk about our advertiser – client relationship and how Facebook ads have transformed his business. Kyle Brothersen started Dirt Bike Channel as a hobby and over the course of 10 years he has grown it into a full-time job. Dirt Bike Channel is an informational channel about dirt bikes, and Kyle never set out to make...

Ralph Burns is the Founder of Tier 11, a wildly successful Facebook and Instagram ads agency. Today we talk about the certification course I attended, when I was brand new to social media marketing. I was a newbie but everyone saw my drive and determination that week during the training, which eventually helped me land a job with Ralph’s agency. He also shared a wise practice – hire good people – then figure out where they fit in your agency. You can’t have success without failure, so Ralph...

Chris Brewer from OMG Commerce joins me today, and we break down some super powerful ad strategies involving his specialty, Google, and YouTube ads. It’s unreal how much they enhance the effectiveness of Facebook ads and vice versa. Chris is the co-founder of OMG Commerce. His company has risen to the level that less than 3% of all Google partner agencies worldwide attain, which is the rank of Premier Partner. His company delivers online and offline marketing expertise, advice, and education...

Today we’re talking about really high-level chatbots with one of the industry experts, Mary Kathryn Johnson who is here to show us how chatbots can be a huge success of growing your business, and scaling your business. Mary is the CEO and founder of Messenger Funnels and has been nicknamed the “ChatBot Mom” because she’s awesome, number one, but she got that name from all her conversational marketing community and people that she worked with. Her clients and students enjoy the innovative...

Alright, today I’m introducing you to my uber-talented Spotlight Social Advertising Team. These guys know how to get sh*t done and grow businesses. It’s amazing what we’ve been able to accomplish and I’m so proud of them. During this story-filled episode, we pull back the curtain and even reveal new things we didn’t even know about each other. We share our backstories and journeys to our passion for helping businesses grow with Facebook and Instagram ads. I’m blown away by these guys all...

Hey everybody, today I have somebody on the show today that really helped me get my Facebook ad agency off the ground. I’m super grateful for everything that Deacon Bradley did for me and continues to do for me actually, but really, in the beginning, he was an integral part of my agency getting started. Deacon currently is the VP of Operations at Tier 11 which is a full-service Facebook ad agency that completely kicks @ss. Deacon has been in the Facebook ad agency game for a long time. He...

Jason Swenk joins me today for this super insightful episode. We go deep into his story and how he found success as an “accidental” digital marketing agency owner. It’s pretty damn impressive. And now I am super fortunate to be able to call him a close friend and colleague. We also dive into what he’s doing now, helping agencies scale faster by developing systems and focusing on the right strategies, and avoiding all the distractions that plague us all. Jason’s goal is to provide the support...