Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig!  After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!)  In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way! Elise shares tips on what she does when she’s not in a creative mood to keep the business...

When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong.  In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking. With so many variables it is important to deep dive into your stats so you know what’s working and what’s not. Then you can optimise and keep going. Facebook ads really can be an amazing tool for eCommerce brands once you have everything...

Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti. Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words. In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads . We discuss your brand voice and how you can find yours, *hint* it’s not...

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list. Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world.  This episode will help you understand exactly what you need to have in place to dot your Is and cross your Ts. We chat about everything from your terms and conditions, privacy policy, refunds...

Introducing Paige, aka The Product Stylist!  With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.  In this episode Paige shares the 3 types of photos you need for your eCommerce business to create an emotional...

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry. The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.  There are lots of ways you can collaborate with another brand and a few things you should keep in mind when selecting a brand to collaborate with and to ensure it’s a win-win for both brands....

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author. As the Founder of Biddy Tarot, she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year.  Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous podcasts and has appeared on stage in front of live audiences across the US and...

Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.  With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront. Don't be fooled - “dis” isn't for disability it's for DISRUPTION. disinfluencer is Australia's first...

When was the last time you audited your whole business? Do you know exactly how much time you’re spending on each aspect of your business? How much money you’re spending across all your expenses? Is your brand consistent across all platforms and collateral? In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand. Let me know what you’re going to audit...

Prepare for the new financial year with my Pathway To Profit.  These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year. In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet.   Episode Highlights: Profit Planning (3:13) The audience (7:47) Messaging (8:54) Traffic Ready Website (12:57) Content Creation (14:37) Email (15:50) Facebook advertisement (19:04) Optimize & Scale (20:45)   Click...

Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels.  In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way. Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce entrepreneurs face. From the rollercoaster ride to the hard-hitting truths, discover the valuable...

The oppressive status quo is something Louise refuses to swallow. This mumma-bear won’t stop until she’s changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It’s no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & socially-conscious entrepreneurs.  Louise is a Warrwa-Noongar Aboriginal woman who focuses on cultural...

Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one. Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the...

Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE)  So do you know what your brand values are? If you do, are you telling your community enough? Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available.  Be sure to join me live next week for the Pathway To Profit Facebook Ad...

Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready?  Maybe you’ve already started but you’re not getting the results you’d like. In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads. These simple things will help you avoid wasting money on ads that are not destined to succeed.   Episode Highlights: Facebook ads for eCommerce business [01:25] More traffic doesn’t mean more sells...

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born. From there it was an 18 month journey to bring her idea to market.  Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even...

Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell. Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month. In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird. We’re chatting all things eCommerce SEO and she’s sharing tips on what you should be doing for your eCommerce website even if you only...

Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy.  Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS.  Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram. We discuss...

You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale? But are you actually doing your brand more harm than good? Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale.  I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often. Episode Highlights: Why Merry People won’t go on sale [00:57] Reasons to not go on sale [03:40] Things to do when...

Please excuse this short interruption to our regular schedule! This week is Facial Paralysis Awareness Week (yep, there’s a week for everything!) so I thought I would share my personal journey with Bell’s Palsy and how it affected me both personally and with my business. I developed Bell’s Palsy in 2021 shortly after the birth of my baby girl. Having already had Bell’s Palsy when I was just 10 I knew exactly what it was when it hit, but thought it would go away just as quickly… it...

Like many new mums Lauren spent her maternity leave thinking of ways she could avoid going back to her old day job. She wanted to create a business that would allow her more flexibility and more time at home with her family. With a background in graphic design and a love for boho-luxe babywear and accessories Billie & Byron was born.  What started out as a side hustle has now become a thriving 6-figure business. Lauren shares with us her journey from mum on maternity leave to successful...

In today’s episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy. Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great. After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a huge online following (over 128k on Instagram), an amazing eCommerce store and 3 physical...

When running your Facebook ads it can be hard to know what’s working and what’s not. In today’s episode I’m breaking down how to read your Facebook ad results so you know which ads to leave on and which ads to turn off. I’m also discussing where else I look for reporting other than Facebook to ensure you’re making a positive return on ad spend. I’ll take you through the common reporting lingo and what it actually means along with the benchmarks you should be hitting to ensure a great...

One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt.  Now that the dust has settled on the changes and it’s become the new norm I wanted to share what’s working right now with Facebook audiences.  I’m sharing the targeting options that are available right now, what you can do to adapt your targeting and which audiences...