Owning a wedding venue is a highly competitive business. As a venue owner, an easy way to stand out from your competition is by offering a loss leader on your website. A loss leader is a product or service sold at a lower price point to attract clients. At your wedding venue, the loss leader could be an add-on service, such as a discount on your in-house rental products, a free night's stay at your onsite accommodations, or, our favorite, a digital product that you create once and sell over and over again.  Even if a couple doesn't book your venue, they may still be interested in your loss leader product leading to additional sales and profits for your business. It's important to note that the loss leader should still be profitable, even if it's sold at a lower price point. When deciding on a loss leader, choose a product or service that is still profitable and adds value to the wedding experience.  DM us on Instagram @thevenuepodcast Contact Lindsay or Kinsey:  [email protected] [email protected]