"The days of the generalist marketing agency are over."  It’s a provocative take, but hear today’s guest out. Because if anyone knows what they’re talking about, it’s Allan Dib. Allan is the author of The 1-Page Marketing Plan, a bestselling book that industry experts call the business bible and a game changer. The Huffington Post named it one of the 10 best marketing books for small business owners, and universities across America use it as a modern-day textbook. And now, we have Allan on to break down his approach to marketing. Long before it became a book, The 1-Page Marketing Plan was a framework Allan leaned on working with companies across industries like telco, marketing, and IT. The premise of it is that you can draft a marketing strategy in 30 minutes, or less. Allan joins Corey to down his process and approach to marketing, how to find audiences that are willing to pay a premium for your services, and how to deliver a world-class customer experience.  Allan also shares his approach to stimulating referrals that grow your agency with high-quality leads, and why the best-marketed agency will win the business in 2024. Here’s what Corey and Allan cover in this episode: How to simplify marketing planning. Why increasing customer lifetime value is paramount. Why specializing in one area means less unique work per client. How to craft an irresistible offer people feel dumb saying no to. Which bases agencies should cover in their marketing. Here are some actionable key takeaways for agency founders: Narrowing down your target market may feel counterintuitive, but it’s better for your business. The days of being a generalist agency are over. Specializing in one area means less unique work per client. Spend time with your prospects to understand their challenges deeply. Dominate one channel your prospects are on, then expand to others. The resources mentioned in this episode are: Connect with Allan on Linkedin Here  Learn More About Succeswise Here Check out Allan's book "The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd" 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.