“Pick a niche and then find a niche within the niche.” – Adam Turinas, Founder of Healthlaunchpad. Today’s "Vertical-Go-To Market" guest is the Founder and CEO of Healthlaunchpad, a company that specializes in account-based marketing and marketing-as-a-service in the healthcare technology vertical. Adam knows how to keep things niche, and moreover, how to differentiate your offering to a point that your only competitor is the client’s marketing organization itself. Having racked up decades of experience in the traditional and digital agency business, and a successful stint founding and selling a healthcare software firm, Adam returned to his agency roots to build his current business, Healthlaunchpad. In 2020, the onset of the pandemic forced Adam to take a predominantly content-led approach to marketing. In this episode, Adam details how that journey propelled a whole new business in his niche, and how he built his proprietary approach, the four-corner marketing strategy that leans on content, SEO, social media, and partnerships. Tune in for a look into: Account-based marketing. Selling in a complex niche. Expanding services beyond marketing. Growth through partnership referrals. Wins and challenges in agency sales. Here are some actionable key takeaways for agency founders: Expand your revenue from your existing client base. Beyond marketing, think what other problems you could help solve through services. Hire sales with complementary and unique skill sets for long-term success. There are two-ways to specialize: industry and services. The resources mentioned in this episode are: Connect with Adam on Linkedin Here Learn More About Healthlaunchpad  Here. 👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.