"All 14 of our clients got the product. We got them onboarded and they all loved it and paid a fee to use it, which was incredible." Robin Alex, Founder of HighLevel. Usually, it takes a long while for a B2B software product to find traction. That wasn’t the case for today’s guest, who by luck and brilliant vision found success from the get-go. A lifelong entrepreneur, Robin joins The Deep Specialization Podcast to share his founding story, going from building companies in his dorm room to a successful exit. While his early career days were spent working for a few startups, Robin quickly realized that his technical and IT skills could be turned into services, and he started offering advertising and consulting help to small businesses. What started as a phone call with his soon-to-be co-founders quickly evolved into a product seeing immediate success, and today, HighLevel, a company that empowers businesses to grow their businesses by generating reviews from their customers, managing their listings across 80+ sites on the web. Robin and Corey discuss how HighLevel skyrocketed to 60,000 customers in just five years. Remarkably, Robin and his co-founders conducted onboarding calls personally well up until the 10K customer milestone, gathering feedback and insights that turned the company into a flywheel of growth, attracting a sizable outside investment in 2021. Here’s what we cover in this episode: Founding story and selling to an entire room at Mastermind as a launchpad. What an immediate product-market fit looks like. Scaling a company to 60K customers, and bootstrapping much of the success. Taking 60M from a minority investor. Here are some actionable key takeaways for agency founders: Be nimble with your sales efforts during the early days, and adjust your pitch as you go. Networking through authentically helping others is the best way to build lasting business relationships. Onboarding calls give you valuable insights to better define your ICP, sales process, and product. Convey a culture of service where customers truly feel like they are taken care off, and you’ll win. The resources mentioned in this episode are: - Connect with Robin on Linkedin Here- Check out Robin’s firm HighLevel Here👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔 😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.