Whether it’s a tub of peanut butter or a pack of chips calling your name, we all have those lustful treats lurking in the cupboard, ready to hijack our best intentions. While nothing is necessarily off limits, we know that constantly giving in to temptations will have a massive impact on your weight loss goals. That’s why it’s always good to arm yourself with some crave-crushing strategies so you’re ready to take on whatever treat you next find yourself standing toe-to-toe with. In this episode, we’re sharing two key ways to master those urges and regain control. You’ll also learn more about why we get food cravings and factors that can affect our urges. Audio Stamps 1:26 - Keri and Matthea tell us when they notice food urges the most 3:51 - They discuss the first step to help you master your urges: awareness 05:50 - We learn more about the second step: breaking the pattern 09:37 - We find out how food can often give temporary pleasure for an emotional need that’s not being met 11:47 - Keri talks about how your environment and practicalities can affect eating 13:05 - We find out why it’s not always helpful to dig deeper when you have an urge 16:20 -  The importance of responding thoughtfully rather than reacting in the moment 19:30 - We hear a summary of the steps to help you manage your urges 22:22 - Keri and Matthea discuss key takeaways from today’s episode with their listeners Pull Quotes 04:40 - “If you’re wanting something very specific, that’s an urge. You’re not hungry.” 05:01 - “It’s like this wave has descended upon you and you’ve got no control over it and suddenly I am at the whim and the mercy of this thing that is making me go into the kitchen and grab all the chocolate.” 16:29 - “Whatever you feel you have agency over, whatever you feel you can do, let’s use those tools first before you think you need to deeply process your emotions.” 22:38 - “You have to make it small enough that you can keep doing it.” Join us for the next 6 Week Reset starting 27 March 2023!Find out more here: https://www.thewlcc.com/6wrIn this small group experience, we take you on a journey to reset your weight set point with our unique brain-based and science-backed approach. You will be part of a small community, getting to know others on the same journey while being guided by two advanced certified life and weight loss coaches.  Take the next step:Connect with us on social + check out our links and resources including our free course to stop overeating here: https://linktr.ee/thewlccAre you ready to take the next step? Join us in the School of Sustainable Weight Loss membership today: www.wlccacademy.com/school