EP236: BEST OF: 3 Simple Steps to Nailing Your Niche
Listen now
Description
After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a very general message that doesn't resonate with anyone.    We are walking you through how to come up with a compelling niche statement that succinctly explains what you do, so when someone asks you what you do, so you know exactly what to say and you feel confident about it.  This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.    There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode:  1. People - Who you help  2. Problem - The problem they have  3. Process - How you help them - the solution   Once you have this dialed in, you'll feel confident about your niche and you'll also be able to easily communicate the answer to "What do you do?"    Tune in to learn more about the 3 steps, so you can finally nail your niche.   Links/Resources mentioned on the show:   Episode 83: How Andrea Enrolled 3 New Ideal Clients After Defining Her Niche –  https://www.thewellnessbusinesspodcast.com/episode83/     Links to Resources:    Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/   The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/
More Episodes
Published 04/23/24
Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change.    However, there are some pieces of marketing and client conversion that have remained consistent...
Published 04/23/24
We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect...
Published 04/16/24