Marketing your health coaching business is likely one of your least favorite things to do, but it’s necessary if you want to build a profitable business.   The good news is that you don’t need to be a marketing ninja to start seeing great results from your efforts and today we’re sharing 5 simple, but very effective strategies you can start using right away.   Here’s what you’ll discover on this episode:   ·      5 free and proven ways to market your health coaching business ...

If you’ve been coaching clients for a year or more, you may be wondering if you should update your program content. We recently did a complete update on our signature program, so we're sharing some insights about that with you too. Today, we are going to share 3 examples of when it’s a good time to give your program a refresh.   Here’s what you’ll discover:   ·      When is a good time to update your coaching content ·      Different ways you can refresh or repackage your...

There is something special that happens in a workshop environment when the host finds their flow and the attendees put their guard down and the synchronicity between the two is absolutely magical and that’s why on this episode we’re sharing 5 reasons hosting wellness workshops results in more paying clients.   If more paying clients is your goal, stick around because we’re not only sharing the 5 reasons why, we’re also sharing real life examples of coaches, just like you, that are...

We live in such an amazing world where we can monetize our gifts and talents in many ways. We believe that everyone has a zone of genius and when you can put that to work for you by getting paid to do what you love it’s a great way to live your life.   There are thousands of people in the world that want to work from home, that have incredible organizational skills or are artistically gifted that want to help you bring your business to the next level through virtual support. They want to...

You don’t need to dance, lip sync, or follow the latest social media trends to grow a loyal following. If you’ve been avoiding showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing, you’re going to love this episode.   Here’s what we’re diving into in this episode:  ·      What it means to be authentic on social media and examples of how to do it ·      How trends can actually backfire when it...

Are you spending hours on social media every week but you’re not getting clients? If so, you’re not alone, but this episode will be very helpful.   If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don't really have much of an actual strategy except for posting content to check it off the old to-do list.   The good news is that by implementing a few key changes, you can turn things around...

Quite often our clients ask us a question that starts with the words, “What’s the best way to ________?” You can fill in that blank with the thing you feel the most challenged by…   …the best way to grow my email list? …the best way to attract new clients? …the best way to get people excited about my paid program? …the best way to fill my program the next time I open the doors?   We believe that all of us need to find a process or system to build our business that works for...

There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.   Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the...

Facebook groups are still a great way to build relationships and get coaching clients, as long as you have a few key strategies in place.   While many people think getting high engagement is the most important metric to measure, the ultimate metric is how many clients you’re getting from your group.   In this episode you’ll discover 3 ways to get more clients from your Facebook group.   ·      The #1 thing you group must have if you want to attract the right members ·      What...

Over the past couple of months, we have been geeking out on a brand-new online tool that you’ve probably heard about because everyone is talking about it. It’s called ChatGPT. If you haven’t heard of it yet, you are in for a real treat today because it is the most innovative online tool to come around since we each started our businesses 10 years ago. It’s going to cut your content creation time in half which saves you time and money and who doesn’t love that.   ChatGPT is an Artificial...

You want to get as many new email subscribers each month as possible, but you may be wondering HOW to it.    Today, we’re sharing how to double new email subscribers every month, so you are consistently welcoming new people into your ecosystem.   ·      What your free offer must include in order to get high conversions ·      Where to share your free resource on social media each month, including specific examples ·      A common mistake to avoid when it comes to promoting your...

More than likely, you’ve heard us discuss the importance of defining your ideal client identity on some of our other podcast episodes. That’s because it truly is one of the most important decisions that you can make when starting your business. When you know who it is that you want to work with most you can be crystal clear in your marketing language so those people will be instantly attracted to you. In today’s episode you’ll discover…   ·      A limiting belief trap that many...

We all have the same number of hours in the day, but when you are conscious of how you’re spending that time and you are aware of what is draining your energy vs what makes you feel happy and energized, you’ll likely notice a difference in the way you feel – your mood, your productivity level and enjoyment of what you do.   Today, we are talking about managing your energy vs managing your time, and it should be an interesting conversation to give you some ideas of what you may want to...

I recently asked a question on my Facebook page that had many people chiming in with answers that blew me away. The question I asked was: “How many hours a week do you spend on social media sites??” and 95% of the people said… way too much.   We understand that most of us have a love/hate relationship with social media. However, when you know you’re spending too much time on these platforms but you can’t stop yourself it’s time to put some boundaries in place.   For those of you that...

If you have a free Facebook group for your health coaching business but you’re getting low engagement and/or it’s not leading to new clients signing up to work with you, there are a few common reasons why this happens.    Once you know the mistakes to avoid, you’ll have more of the right people joining your group, and you’ll also have more members enrolling in your paid programs (instead of them only consuming your free content).    On this episode we’re sharing 3 Common Facebook Group...

One of the most important elements of good marketing is connecting the dots between what your customers and clients want and the solution you offer.  Sometimes we think we may know what our ideal clients, but often times, we’re really guessing and that can mean there is a disconnect between your audience and your offers. This is the most common reason for people not signing up for your free resources and enrolling in your paid programs.  It’s also one of the reasons why people may sign up for...

We’re moving into the second part of our two-part series on Successfully Building s Health Coaching Business While Working Another Job. Let’s talk about the value of outsourcing when you're getting started, but also not spending all your money on hiring help. We’re sharing a few budget-friendly option that you’re going to love. Many coaches that we talk to believe that they don’t have the money to invest in virtual support. We believe that is a limiting belief and, in this episode, we’ll...

We are constantly interacting with Health Coaches and learning what obstacles they face when it comes to building their wellness business. Most of the coaches we talk to want to have a full-time thriving practice which we absolutely love. We know that each client you help will ripple out to their friends and family in a way that truly changes lives.    That said, one of the most challenging situations a health coach faces is when they are trying to build their wellness business while also...

Today on the podcast we’re going to discuss a topic that we think many coaches wonder about. In fact, over the years we’ve both been asked this question many times and the reason we decided to do this episode is because Karen recently got this very question in her Facebook group from a concerned health coach.    Let’s dive into her question now.  She says,   “I have been away from my health coaching and my email list for a while (working on other projects). How do I explain my absence to...

Did you know that you literally have 7 seconds when someone lands on your social media account to get them to pay attention to you, keep reading more, keep scrolling through your account? That’s why it’s so important to do everything you can to make sure your bio and page is as clear as possible. That way when someone lands on your page they are like… OMG this person, this business, is exactly what I need and am looking for.    When you’re this crystal clear in your bio it also helps...

If you’ve been thinking about running an online challenge but you aren’t sure if you should charge for it or not, you are going to find this episode very helpful in making your decision. January is a popular time for running challenges, but the great news is that you can run them any time of the year. So, if you’re thinking you’ve missed out on the New Year frenzy because you don’t have a challenge ready, nothing could be further from the truth because people are looking for help 365 days a...

Even though algorithms change, and our organic reach may be lower, social media is still one of the easiest ways people can find out about you, and when you have the right pieces in place, they can also become email subscribers and clients.  In order for this to happen, there are a few important pieces you want to have in place, and that’s what we’re going to cover today.    Whether you use Instagram, Facebook, LinkedIn or something else, the same principles will apply, so if you aren’t on...

We are sliding into the New Year here in a few days, and we’re bringing back one more episode for you that will help you know where to focus your time and effort before your next launch, so you can increase sales.  We’re covering 3 specific things you want to do, starting 30-60 days before your launch, so you can warm up your audience and create interest and demand for your offer.    If you have a promotion coming up the New Year and you don’t have 30 days before it starts, that’s okay -...

Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow.   Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice.   In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for...