Episodes
There are all kinds of different free resources you can use to grow your email list and today we are covering 5 of the most common and most popular ones.       Before you decide on the type of freebie you want to create, it's important to keep a couple of things in mind:  The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. video series for example) because your free offer should provide a small solution to a problem or struggle you know your...
Published 05/17/22
Workshops are a fantastic way to build your email list and enroll clients into your paid program. The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don't want that.    In this week's episode we're covering: The 6 elements of a profitable workshop (this blueprint has been time-tested through 200...
Published 05/10/22
Published 05/10/22
As an online business owner, you should always be planning and thinking about how you can enroll more clients and/or make more sales. One of the easiest ways to do this is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you.    In this episode we're covering 4 different types of email sequences that will absolutely increase sales over time.   You'll discover: 4 types of email sequences that have been proven...
Published 05/03/22
Last week, a brand new health coach posted a question in Karen’s Customer Support  group that we loved because it's a question we often get asked by health coaches.   She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her.   In this episode we'll share our 5-step formula for which makes the most sense for your wellness business.    You’ll discover: 5 simple questions to ask...
Published 04/26/22
Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.   So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.   A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing...
Published 04/19/22
We have been running Facebook ads for several years, and there has definitely been a shift over the last year that has caused us to reevaluate our strategy. This has been a very recent decision we both made, and because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.   On this episode, we are taking you behind the scenes about why we stopped running Facebook ads and what we are doing instead.  We hope it gives you some ideas if...
Published 04/12/22
If you provide virtual coaching in your business, it's important to know which laws you should follow, so you are protected from a legal standpoint.      We see questions from time to time about the legalities of running a health coaching business, and we know coaches sometimes wonder what laws they should be following when all or part of their business is virtual.    Our special guest this week is attorney and Legal Coach, Lisa Fraley, and she's covering what you need to know on this...
Published 04/05/22
Karen recently asked a question in her Facebook group that sparked a conversation among coaches that we thought would be beneficial to our podcast listeners.   The question Karen asked was: Do you have an offboarding (feedback) questionnaire that you send to your clients?    On this episode of The Wellness Business Podcast, you’ll discover:   The top 3 reasons why this is an important part of your coaching program A 7-Step Offboarding Questionnaire template that you can use again and...
Published 03/29/22
If you've ever found yourself in a coaching relationship that left you feeling like you should be doing more to help your client so they can get better results, you're going to love this episode.   It's great when a coach wants to help their clients get amazing results. I think we all feel that way as coaches and it's certainly an admirable characteristic. The problem is that it can sabotage your coaching practice if you're not careful when and how you deliver that additional support.    ...
Published 03/22/22
Over the past 3-4 years, most of us have noticed a significant decline in our organic reach on Facebook.     In 2018, Facebook made an announcement that they are changing the algorithm and they stated: "We are no longer about content, we are about meaningful engagement".    Over the next year, Facebook pages saw significant drops in reach, and it's been the case ever since.    Here we are in 2022, and we're starting to find ways around this with a specific strategy that is working very...
Published 03/15/22
If you want more coaching clients, being clear on the benefits people will get by working with you is key. It's all about the messaging and how you convey what you do, how it can improve their life and help solve their problem.    It's easy to focus more on the features or the 'stuff' your clients will receive vs. the benefits they get by working with you. When you want people to take action, having a strong focus on the outcome and result (the benefits) is how to do it.   On this episode...
Published 03/08/22
The success of your promotion or launch greatly depends on what you do 30-60 days beforehand - it's not just what you do during your promotion that will make sales. The period before your launch or promotion is considered your pre-launch period and this is important because it's where you can really warm up your audience and subscribers, build trust and gain interest in your upcoming offer.    Plan out at least 30 days for this if possible.   We are going to cover 3 specific things to...
Published 03/01/22
If you have a Facebook group, you know it can take some time to manage it, so today we are sharing 5 hacks to help you save hours in your group each week.     We have been running FB groups for years now, and when Kathleen was a health coach, it was one of the ways she enrolled new clients. They got to know her as a trusted resource and when she opened enrollment for her programs, some of the members joined. It was an easy decision for them because they already knew her and felt a...
Published 02/22/22
In the second half of 2021 there were some significant changes to how your email management system can, and cannot, track the number of emails your subscribers are opening.   Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app.    This change has impacted every single business owner that reaches their followers through email delivery. Which is literally all of us.   In this episode you will...
Published 02/15/22
If you are like a lot of other coaches and solopreneurs, looking at ways to simplify your business is a big focus right now. We are 100% on board with this motto, and we continue to look at what is working and what is not working, so we can focus our attention on the winning strategies while having more free time.  One of the areas that is important to simplify is content creation.    In today's episode we're sharing how the content from one great workshop delivered monthly can fill your...
Published 02/08/22
When you own an online business, learning how to be a good presenter has many benefits. Improving this skill will directly impact your workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. Honing your craft of delivering a presentation that includes strategy and intention will go a long way to quickly growing your wellness business.   In this episode you'll discover: The importance of improving your presentation skills for...
Published 02/01/22
If you're building an online business, then you’ve likely felt some pretty big shifts in 2021 in your ability to reach your dream clients using social media platforms like Facebook and Instagram.   It's been coming for a while now but last year showed a clear divide between the people that were doubling down on the top social media tools vs. those that want to keep plugging away trying to use marketing strategies from 2018.   In this episode, you'll discover:   The two most impactful...
Published 01/25/22
We know from working with thousands of coaches in our courses and done-for-you programs that selling is one thing that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.   The problem with avoiding promoting your programs is it prevents you from growing your practice. If you aren't making offers and inviting people to work with you, how are you going to get clients?     What if there was an easier way to do this? Would that interest you?   ...
Published 01/18/22
Having a Facebook group for your health coaching business can be a great strategy because it allows you to truly build a community of people who want to learn from you.  A free group can be part of the customer journey and it's a key touchpoint for them because they can keep coming back to your group day after day.    The people who are most likely to sign up for your coaching programs are those who know you, trust you and feel connected to you, and this is called a warm audience. You hear...
Published 01/11/22
As we turn the calendar to a new year, it's the perfect time to wipe the slate clean and start over fresh. On this episode of The Wellness Business Podcast, we're sharing 5 questions you can ask yourself to shake things up in your wellness business in 2022.   In this episode you'll discover: 5 questions you can ask yourself now to shake things up in your wellness business in 2022 Why we find this exercise so powerful and how you can benefit from taking the time to do it for yourself Why...
Published 01/04/22
Client testimonials are like gold for your business. They provide social proof that past clients had positive results when working with you. Most people look for program and product testimonials before buying because they want to see success stories that help them picture themselves with a positive outcome when working with you.   Testimonials help build your reputation, the foundation of your business, and should be one of the most important parts of your client attraction and enrollment...
Published 12/28/21
After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a very general message that doesn't resonate with anyone.    We are walking you through how to come up with a compelling...
Published 12/21/21
If you do 1-on-1 coaching, you probably do discovery calls to enroll new clients, so knowing how to conduct these calls effectively is key to growing your practice.   Today, we are going to talk about how to prevent your discovery calls from going off the rails, so YOU are the one who is in control of the flow of the conversation rather than leaving it up to chance and running the risk of the call getting off track and not being productive.   In this episode, you’ll discover: How to...
Published 12/14/21
There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.    Don't make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success - no matter what.   One of the...
Published 12/07/21