Lately we’ve been evaluating what has been working for us, and fellow health coaches, on social media. When we say ‘working’ we’re talking about what type of content is helping the followers of health coaches move through a client funnel, from first finding them to actually enrolling in their paid program.    After diving into the data we’ve discovered that it’s as important to have non-business-related posts and personal content as it is to offer resources and ways of working with you. It’s also important to be intentional with the type of business-related content that you’re posting. That’s why we’ve invited our good friend, Alicia Streger, back on the podcast today. She is an expert in social media content and we always love her insight about the most up-to-date strategies. Today she’ll help us dig into this topic even further to help make your posting content as engaging as possible.    In this episode, you’ll discover – The 4 types of content you should be posting on social media right now to grow and convert your audience from strangers to paying clients What kind of content increases brand exposure and attracts a wider audience in relation to visibility, value and connection The type of content that has been proven to increase sales, generate revenue, and transform lives (it’s easier than you think)   Let’s dive into the 4 types of social media content you should include in your strategy!     Links included –    K&K Content Club Affiliate Link - https://contentandsocialmediaclub.com/~access/a1c1171f/   Coupon Code - SAVE27, (to take advantage of the offer – get your first month for only $27)    Fit Pro Essentials Website - www.FitProEssentials.com     Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/