If you want more coaching clients, being clear on the benefits people will get by working with you is key. It's all about the messaging and how you convey what you do, how it can improve their life and help solve their problem.    It's easy to focus more on the features or the 'stuff' your clients will receive vs. the benefits they get by working with you. When you want people to take action, having a strong focus on the outcome and result (the benefits) is how to do it.   On this episode of The Wellness Business Podcast, we are sharing: What are features vs benefits of your program and why is it more important to focus on the benefits  Examples of features and benefits of some coaching programs that you can model for your business 5 easy ways to research your ideal client's problems, challenges and desired results, so your messaging stands out   Tune in to this episode to learn how to increase enrollment by focusing on the benefits of your program or service instead of the features it includes.   Links/Resources mentioned on the show:   Wellness Business Accelerator Wait List: https://www.thewellnessbusinesspodcast.com/enroll/ Links to Resources:   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/   The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/