As we wrap up season one of The Wellness Creator podcast, we look atthe current wellness trends that you need to know to have success in your business. Key Points From This Episode:• The role that YouTube could play in the growth and expansion of your business.• Exploring the value of having content on multiple platforms.• What we can learn from the harmonious relationship between podcasting and YouTube.• Why community matters in wellness, and debunking some community-related myths.• How to...

Today's episode is about copywriting and the importance of the words that you use in your marketingas a way of conveying the value that you sell and share with your audience. We are thrilled tohost Hey Marvelous Co-Founder, Sandy Connery, who shares her views on thecurrent state of copywriting in the wellness industry. We learn about the importance of writingcompelling copy, choosing interesting words, and the power of captivating copywriting. Then, weexplore the common mistakes that people...

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and...

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list....

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue.  Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate...

This just might be the most counterintuitive thing we've ever said.  In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do. Key Points From This Episode: What does it mean to niche downThe financial benefits of doing soThe flexibility that niching down offersThe power of adaptation and refinement as your business growsResources:  Marvelous software plans Marvelous link-in-bio tool (FREE)

In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship.  From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you.  Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey. Key Points From This Episode: Diverse Income Streams: We outline ten distinct ways for yoga teachers...

Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry.  Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur.  We delve into her goals for her business before she tells us all about...

In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online. We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more. Key Points From This Episode: Embrace the learning journey- you will make mistakesAdopting a value-based approach to pricingGetting super specific with your...

In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content.  When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences. Listen in to learn other important considerations when creating content for your online students. These are all crucial for maximizing the effectiveness of your online offers. Key...

Wellness practices are becoming more and more popular as modalities to reduce the symptoms of chronic pain. Today on The Wellness Creator Podcast, we are joined by the founder of Yoga For Migraine, Adriane Dellorco to talk about how she has helped her clients ease their migraines with yoga.  Tuning in, you’ll hear all about our guest’s background and passion for wellness, how her online business has transformed since the pandemic, the benefits of mind/body approaches to chronic pain, how she...

In this episode we discuss one of the most common complaints among online creators- lack of engagement in their communities. We explore the concept of engagement, question its significance and provide insight into why creators may not see the engagement they desire. We also highlight the differences in engagement dynamics between various types of programs, such as courses and memberships, and offer strategies for fostering meaningful interaction within these communities. Key Points From This...

In this discussion, we explore the pitfalls of using Facebook groups for business, including the distractions and negative atmosphere inherent in the platform.  Additionally, we delve into Facebook's changing rules, such as the impending API changes and finally, we propose an alternative solution: Marvelous, a comprehensive platform offering branded and seamless community integration with courses, coaching programs, and retreats. Key Points From This Episode: Ethical concerns + controversies...

Today, we have Sara Eker on the show to share her story of how she built an online wellness business from the ground up. Trained as a pilates teacher and fitness instructor, she joined forces with a menopause specialist to create Club Spirit, an online holistic treatment clinic that helps frustrated women struggling through menopause get back to feeling fit, healthy, confident, and sexy by using a proven mix of exercise, nutrition, stress relief, and MHT (Menopause Hormone...

In this episode we delve into the pitfalls of custom apps for wellness creators, unraveling the myths and misconceptions that often surround them.  Listen in as we shed light on why they may not be the solution to boosting sales and visibility after all. We also provide practical alternatives grounded in our extensive knowledge of the wellness industry and its evolving dynamics. Key Points From This Episode: Custom apps for wellness creators may not effectively solve the problem of acquiring...

In this episode we’re simplifying the process to get started teaching online.  Listen in to hear the essential equipment you’ll need such as digital cameras and microphones. Additionally, we’re giving you our insight into branding elements like fonts, logos and colors and what to prioritize. These tips encourage a practical, action oriented approach prioritizing starting with what you have access to over perfectionism.   Key Points From This Episode: Discussion of essential equipment: cameras...

Today we are joined by the wonderful Meredith Marsh, aka VidProMom. Meredith is a video creator and founder of VidPro Studio, where she leverages her expertise to help other creators look good, sound good, and feel good so that they can build a thriving YouTube channel.  We sit down with Meredith today to talk about her business journey, mastering the YouTube algorithm, and how she is helping her clients crush it on camera.  Tuning in you’ll hear her top insights on how to get started as a...

In this episode we discuss strategies for designing engaging and dynamic memberships.  Creating memberships that are enjoyable for both creators and its members is paramount to a revenue-generating offer. Listen in to learn how memberships offer creators both flexibility and creativity inherent in the business model. Key Points From This Episode: Membership design should prioritize enjoyment and engagement for both creators and members.Embrace flexibility and creativity in crafting membership...

In this episode we discusses strategies for wellness creators selling online memberships.  We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members.  Listen in to learn the pros and cons of...

Finding a way to make an impact in the lives and overall wellness of individuals is no easy feat, and today’s guest, Tami Robinson took a massive leap by leaving her job with the federal government to pursue a career in yoga.  In this episode, you will hear all about our guest’s love for the wellness world, starting her own business, why she immediately entered the online space with her focus on the Great Yoga Wall.  We delve into what her plans and goals are for this year before she provides...

In this episode we provide insights into strategies for enhancing online memberships tailored to wellness creators.  We underscore the significance of defining the membership's purpose clearly, advising against broad targeting and advocating for niche specificity.  Furthermore, we emphasizes the need for ongoing innovation to maintain member engagement, suggesting diverse content formats, themed periods, and unexpected offerings. Key Points From This Episode: Importance of defining the clear...

In this brand new YouTube series, we’re going to be talking about frequently asked questions that we receive as the co-founders of Marvelous and as two women building businesses on the internet for the last 10 years.Today's question is, If I'm using Marvelous, do I need a website?This is a very commonly asked question for folks who are thinking about teaching online with Marvelous. And I think the answer is, it depends.  One of the main reasons we tend to recommend having (or keeping) a...

In today’s introductory episode, we bring you the story of how we- Marvelous founders, Jeni Barcelos and Sandy Connery- built our brand in the wellness industry, starting way back in the winter of 2013.  Learn about the challenges of being the OG streaming platform within the wellness industry, the many unique offerings by the brilliant creators on our platform along with the exciting plans they have coming up! Key Points From This Episode: What inspired Jeni and Sandy to found Hey...