If everything I had built up to this point were to suddenly disappear, what would I do first? Build a website? Create a product? Run Facebook ads? In this episode, I'm sharing with you... ✨ What my very first move would be if I were starting my business from scratch ✨ The tech I would use for automating right off the bat ✨ How I would use social to grow quickly with the current trends Mentioned in today's episode: ➡️ Holistic Marketing Academy opens for enrolment on April 1st but...

Feeling curious about how pop culture intersects with smart marketing strategies? You're in the right place. In this episode, we’re exploring the global phenomenon that is Taylor Swift, and how you can borrow some of her marketing genius to amplify your brand's growth. We're covering... ✨ How Taylor Swift's approach to social media and pop culture allows her to get exponential reach with 0 ad spend ✨ The strategies that allow her to sell more products & merch that have people saying...

How nice would it be to get a new client in the books this week?! ✍️💸 If you said YES you’re going to want to listen to this one, where I’m challenging you to… Get A New Client on Insta THIS WEEK In this episode, I’m covering... ✨ The #1 reason your followers aren’t turning into clients ✨ 3 steps to get a new client on Instagram THIS WEEK! This episode is the audio replay from Holistic Marketing Chats: A 6-week live stream series for health pros who want to grow their business online -...

Spinning your tires in your business? In today’s episode, Katie rounds up what is working for her clients and what isn’t when it comes to growing a business, online or IRL… Hit PLAY to hear: Five things that are WORKING RIGHT NOW to get more clients online The simple social media strategy that helped my client gain 10K followers after being stuck at 2K for YEARS How to close more sales without cringing How to find small business funding opportunities to grow your business!!! LINKS...

Instagram reels have been around for a hot minute, meaning they’ve been due for an update… And let me tell you, Instagram definitely delivered! This is a short but potent episode that fills you in on all the latest reel updates that you need to start implementing asap for more powerful content, reach, and engagement. Here’s what’s covered: What has changed on Instagram in the last couple of years? Why reels are still the best way to reach new clients on Instagram How to start/stop...

So you’re posting consistently on social media, but your sales aren’t budging… What gives? This is a short but valuable episode that will help you evaluate your social media content strategy so you can start getting more leads and closing more sales. Here’s what’s covered: The value of networking in person Looking at actual profitability vs. vanity metrics The 3 steps you need to know to get clients on social media How often do you really need to post? What makes content high...

Sometimes, life takes a turn and it reflects in your business in the most chaotic but meaningful ways... That’s exactly what happened for me, and I’m spilling the tea on exactly how that’s been showing up during the evolution of The Wellness Marketer. Tune in for another signature raw dog update, with a splash of the wisdom, tips, and WTF moments I picked up along the way. In this episode, I’m talking about: Unblocking yourself in life and business How flipping houses turned into a...

WELCOME BACK TO TWM PODCAST! In this episode Katie discusses… How she made a years salary in a couple months on her first Real Estate project The unethical marketing practices happening in the online business and coaching world The 3 things to consider if you want a better business How to think bigger about your life, your business, and how to get more of what you want… Just to name a few. Press play to listen to the full episode! Follow Katie on Instagram @thewellnessmarketer &...

Feeling unprepared for the holiday marketing rush? Don't stress. I'm back from my content creation break and it feels soooo good... even though I feel a little underprepared for the holidays. In this episode, I'm giving you some guilt-free advice on how to put together a marketing promotion without months of planning!!! We're covering... ✨the #1 thing NOT to do as you go into holiday sales mode ✨ How to craft a holiday promotion your audience responds to (without creating more work for...

Are you as inspired by a story of transformation as I am?! Imagine if you woke up one day and…   → didn’t have to go to your “other” job → Just had your best month in business → had a kick-ass course that your community loves? It’s possible! This is Maddie’s reality after graduating from Holistic Marketing Academy this summer.  In this episode, we're discussing... ✨ The major shift that allowed Maddie to leave her part-time job and go all-in on her business ✨ The 2 things that lead to...

If you've been posting and posting but not getting the results you think you should be... there may well be a super simple reason why.  In this episode, I’m covering... ✨ Why your posts aren’t getting the conversions you expected ✨ How to optimize your content for better results This episode is the audio replay from Holistic Marketing Chats: A 6-week live stream series for health pros who want to grow their business online - I'm going LIVE every Tuesday at 3pm EST on the 'gram → you can...

When I asked my audience what they struggle with, 8/10 people said something like… “I don’t know what to do for marketing!” or “I want a simple marketing plan to follow!” Ask and you shall receive 😏 In this episode, I’m covering... ✨ The three things to do weekly if you want to attract clients consistently ✨ How to know when something is wasting your marketing time & money This episode is the audio replay from Holistic Marketing Chats: A 6-week live stream series for health pros who...

Building a brand is more than just the colours & fonts you use. It’s about being perceived the way you want to be perceived by your target audience. How does one go about building a brand on the internet? That's exactly what I'm sharing in today's episdoe! In this episode, I’m covering... ✨ Four steps to starting a brand online (the shortcut way) ✨ How to become known and massively influential in your niche This episode is the audio replay from Holistic Marketing Chats: A 6-week live...

Starting a digital service-based business is one of the lowest barrier business models that I have come across to this day. You can start a business for truly $0, and if you have a desirable skill there is no reason you can't start selling services (whether online or IRL) today.  Get ready to learn... ✨The 3 steps to starting to sell your services online today ✨What you don't need before you can start making money online ✨The number 1 reason all businesses fail  Don't forget to follow...

Feeling overwhelmed by all the things you could be doing to market your services?! The Wellness Marketer Podcast is BACK from summer break with this value-packed episode all about my top 5 marketing essentials for health and wellness businesses. Get ready to learn... ✨The first thing all health pros should do when they start offering services to protect their work/life balance ✨Why most people don't grow their email list with the high-quality leads they're looking for ✨The things your...

I don't want you to miss out on this opportunity for organic reach on Instagram - and we all know how hard organic reach is to come by these days so STOP sleeping on Reels! I'm not just going to throw you to wolves though, so I'm sharing some hot takes on Reels today. In this episode, I'm sharing… ⁣ ⁣ ✨Why you need to start creating Reels ASAP ✨The optimal length for your Reels + other best practices ✨How to maximize your reach and engagement on IG with the new "we're not just a photo...

We talk about Instagram a lot over here on The Wellness Marketer Podcast, but today, not only are we chatting about how to get more visible on IG but also how you can use Pinterest's new features to drive traffic to your website or boost awareness for your biz. In this episode, I'm sharing… ⁣ ⁣ ✨How to use Pinterest to get your business more sales ✨Why making your profile an enjoyable space for your audience will get you the biggest bang for your buck ✨Updates, directly from Instagram,...

Are you a business owner who is afraid of unsubscribers, who doesn't know what to say in their emails, or who doesn't know how to make them good? Don't worry, I got you! In this episode, I'm sharing… ⁣ ⁣ ✨ 3 tips for sending better emails to your audience ✨ Why you shouldn't be afraid of the dreaded "unsubscribe" ✨ What to do when you don't know what to say in your emails Mentioned in today's episode: ➡️For more email marketing tips, check out Episode #7: How to Start an Email List in...

The mindset shifts I'm sharing in today's episode are not your typical "fake it 'til you make it" type shifts. These are highly actionable so you can changes quickly and see the results to get more out of your business right away.  In this episode, we discuss… ⁣ ⁣ ✨5 mindset shifts that you should make to increase your success in business ✨How to prioritize profit over revenue for long-term success ✨Why self-promotion isn't selfish Mentioned in today's episode: ➡️ Get your hands on 101...

Wondering what IG has been up to lately? Today I'm sharing with you 5 new features that you can use to up your IG game and show off how "in-the-know" you are when it comes to feature roll-out 😜 In this episode, we discuss… ⁣ ⁣ ✨The IG insights feature that we have been begging Instagram for forever ✨How to hide/view like counts and why you may want them turned on for your biz ✨How to make your content more accessible for your audience so that you can reach more people Mentioned in...

Wondering what IG has been up to lately? Today I'm sharing with you 5 new features that you can use to up your IG game and show off how "in-the-know" you are when it comes to feature roll-out 😜 In this episode, we discuss… ⁣ ⁣ ✨The IG insights feature that we have been begging Instagram for forever ✨How to hide/view like counts and why you may want them turned on for your biz ✨How to make your content more accessible for your audience so that you can reach more people Mentioned in...

I'm taking you back to the beginning of my journey to The Wellness Marketer as you know her today and sharing my key takeaways from each phase of my career.  In this episode, we discuss… ⁣ ⁣ ✨My journey as an entrepreneur and reflecting on all the lessons I've learned along the way ✨Why it pays to be a rookie and how it can be your greatest asset ✨How to find opportunities in unexpecting places and taking that leap of faith Mentioned in today's episode: ➡️ Book Recommendation:...

In today's episode, I'm chatting with Dr. Jeff Gladd, medical doctor and CMO of Fullscript; a virtual supplement dispensary for healthcare providers. We discuss his journey from traditional/conventional medicine to the practice of integrated medicine and how he uses Fullscript in his business to add another revenue stream without adding more stress.  In this episode, we discuss… ⁣ ⁣ ✨How to remove the burden of needing huge inventories on healthcare providers while adding another revenue...

Welcome to day 3, the final day of the Insta-Sales Challenge! Go from posting to selling on Instagram in 3 days! 😍 In this training, I’m covering… ⁣ ⁣ ✨The missing step from most insta-sales strategies  ✨How to implement ASAP (none of the sleaze, all of the cash) Mentioned in today's episode: ➡️ My new program Double Your Instagram Sales >> thewellnessmarketer.ca/double-your-ig-sales 🌿🌿 How do I build a brand online? How do I use social media to get clients, patients, and...