With Rick Magennis By now most of us are familiar with the concept of affiliate marketing. It is basically being paid to promote a product or service using your own network and influence. And yes, you do have influence being paid to promote something that you actually like to people who trust your recommendations is a pretty cool gig and many of the programs and products that you already use and love offer affiliate programs. Rick Magennis has been an affiliate marketing guru...

With Shannon Droeske Ethics and marketing. Sometimes we struggle to reconcile the two especially as we mindlessly scroll. With the rise of the Internet and the boom of social media as a marketing platform. We are bombarded with messages every single day. These messages and the tactics used to push them can be expertly crafted, and based on psychology to target people in unethical ways, often exploiting vulnerabilities. And I don’t know about you, but that doesn’t sit well with me....

With Amy Lafko Making the move from a solopreneur to a teampreneur can be daunting and, frankly, a little terrifying. And, If I know you, I know you are probably trying to do all the things by yourself because you think it’s just easier that way. Maybe you are even listening to this podcast as you juggle five other tasks… no judgement my friend. It’s part of what makes you so amazing. Well, today’s guest, Amy Lafko, is here to offer her best tips and tricks to make the move to...

With Katie Wight Surveys say that 68% of people do not think that brands share interesting content. Yikes! Social media has really become an essential platform for businesses to connect with their customers so using it effectively is important, but that doesn’t mean that it is easy. People connect with a brand when it has a personality and our next guest is here to teach us just how to perform our content.  Katie is the founder of KW Content, global content and social media...

With D. Nadia Brown Sometimes, sales can just feel icky. Like, have you ever started a conversation with someone and things were going great and then BAM comes the sales pitch. The rest of the conversation can feel awkward and forced.  Not only does it suck to be on the receiving end of an unwanted sales pitch but it can also be uncomfortable when it comes time for you to make a pitch… gatta pay those bills right? Today’s guest here is to take the pressure out of sales and build...

With Doris Fullgrabe Do you know your personality type? The internet is full of personality tests of all types. Knowing your personality type is more than just fun, it can be incredibly useful in your everyday life and business. Understanding why you behave and think the way you do will help you optimize your own productivity and effectiveness. Today’s guest, Doris Fullgrabe, is a Myers-Briggs®Master Practitioner, an accredited coach, and licensed to facilitate a number of other...

With Connie Vanderzanden Money is always an uncomfortable topic. I mean, people don’t joyously chit chat about taxes and financial planning at the dinner table, right? I think it is safe to say that most entrepreneurs just want to do the work but many of us are guilty of putting financial planning on the back burner. We all know that we need to get cozy with our business finances but just seem to get stuck and continue with bad habits. Today’s guest, Connie Vanderzanden, is on a...

With Mylène Després If there is one good thing that has come about recently, it is that people are really making an effort to support their local businesses and this is made easier when you see these businesses pour their heart and soul into their work.  Community focused businesses are feeling the love and thriving with an outpouring of support from the communities they serve. Today’s guest embodies what it means to be a heart-centered entrepreneur. Mylène Després turned her...

With Taylor de la Fuente An apple a day keeps the doctor away but have you considered that your website may also need a check up? There’s a lot of marketing advice out there, but if you don’t have a killer website, none of that matters. Your website is the last stop a client makes before they reach out, and if it sucks, you’re dead in the water. Words are a supper effective way to bring people into your funnel and up your conversion rate. Copy that converts sends the message that...

With Sara Alepin. A room packed full of strangers invokes different feelings in the context of a pandemic. Networking in 2021 looks a little different now, doesn’t it?  The idea of networking was triggering for some people even before COVID – bad experiences getting trapped in a conversation with someone you know isn’t your target audience, social anxiety, and even general awkwardness ring a bell?  The constant pitching can really dampen the mood yet we are constantly being...

With Erika Holmes. Raise your hand if you have more emails than you can shake a stick at. You may not be able to see me but I am raising my hand as high as I can. That said, Email is still one of the most effective ways to reach your audience. When Facebook changes their algorithms for the hundredth time or when Instagram changes their priority to video content, we can always fall back on the good old faithful email as a reliable way to show up for our customers.  So how can you...

With Jill Wise Does your business have a personality? Like, does what you put out there convey that you’re a real person who is friendly and personable and a great choice to do business with? Or is it a faceless business and a bit robotic at times? Well, your business and your brand aren’t built by robots and your brand isn’t something that’s mass produced on an assembly line so it should never feel like that. Because you create it, you carefully cultivate and grow it from a...

With Jessica Totillo Coster So, I know we are all pretty tired of hearing about 2020 as the year of the panny, but if there’s one thing that really stands out as an irreversible cultural shift from it all, it is the need to push our wares onto the internet. I know you are already thinking: but how in the H can I actually really make a go at this ecommerce thing in such a wildly noisy and oversaturated space? There is SO MUCH competition out there. Well my friend, with more...

With Lauren Schwartz In today’s world of content overload and shortened attention spans, quick snappy content is every business owner’s secret weapon.  Recent studies have shown that the average person spends about 15 seconds skimming online content as they scroll. To put this into perspective, that’s about the amount of time it takes to check a notification on your smartphone, send a single short text, stretch at your desk, or the length of one Instagram stories slide.  The good...

With Kim Houlahan Nothing inspires like a story. People have been captivated by stories since the beginning of time. It is the very reason that any one of us will get lost in a good book or binge on Netflix.  Storytelling is essential to our human existence, it helps us draw a connection to the things around us while also appealing to our intrinsic emotions. When it comes to business storytelling, it’s a highly effective strategy that is so often overlooked. Let’s take some...

With Gretchen George You might have noticed a drop in your traction on Facebook over the past year, and just so you know, it’s most likely not because people have randomly just stopped caring about you.  Nope. It’s the evil, elusive and ever-changing Facebook algorithm that has made it increasingly challenging to connect organically with your fans. Looks like Zuckerberg wants our money to use his platform after all.  And, Because Facebook’s micro-targeting ad features allow you...

With Matt Edmundson We’ve seen this story play out a million times before. Someone gets that entrepreneurial fire blazing inside them only to have it quickly extinguished when they find themselves faced with indecision, fear, lack of direction or simply any sign that failure is afoot. So many of us stop at the first sign that a profitable, life-changing business might not be possible for someone with no prior business experience. First, let me say that experience isn’t a...

With Jessica Rasdall When we talk about the things in life that humans fear the most, public speaking often tops the list. In fact our collective fear of standing up in front of a group and talking is so great that some surveys suggest we actually fear it more than death. And, on one hand I totally get it, having had total panic attacks myself about needing to speak on stage before a crowd, or into this podcast mic even. But on the other hand, doesn’t it seem strange that we’re so...

With Rachael Kay Albers Laughter isn’t just a gimmick, it really is better than medicine. It helps us learn faster, it helps us retain information, it reduces stress, brings our energy up and it gets our hormones flowing so that we can be better problem solvers. It does very good things and lately I think we all wish that we could have a little more of it.  Well my friend, you are in for a treat today. As soon as I learned about today’s guest, I was immediately so inspired and...

With Kelly Lawson Does the end of the weekend make you want to cry, and not just because you might actually have to put on real pants again? If the idea of returning to your corporate gig after a little time away feels soul crushing, know this: you are not alone. Too many people are dragging their butts to jobs that pay the bills but require waaay too big of a payoff when it comes to personal satisfaction and happiness.  So, what if I told you that leaving the 9-to-5–or, let’s be...

With Keina Newell Money, mindset, and mimosas. Well, I will be the first to admit that I only reeeally like talking about two of these things. Haha.  When I started my photography business, I dreaded and avoided money conversations like the plague. Clients would ask me what my rates were and I’d change the subject by asking a question: “What’s your budget?” But, just because we don’t like talking about something certainly doesn’t make it any less essential to our success. If...

With Erin Perkins It might be something you accidentally overlooked; web accessibility. If you’re a small business owner and you don’t even know what web accessibility actually means, well, sadly you are not alone. You might’ve heard the term accessibility and given some consideration to your physical spaces, but have you considered ensuring that your web content can be consumed by all people?  Web accessibility is one of the most important issues facing online businesses today...

With Emily Walker Creating an online course. By now you’ve definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we’re going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between. I created my first course in April 2017, Beginner Photography Mastery, and since then I...

With Desola Davis Today I am chatting with my new business bestie Desola Davis all about how to create an unforgettable client experience in your business. You might be delighted to discover that it doesn’t necessarily need to cost you anything extra.  The customer journey can be described as the path a customer follows as they venture from being a complete stranger, to ideally, your biggest fan. From their first time hearing about your business, to the end of their relationship...