Everytime you communicate, you are either adding value or taking up space. In a distracted, competitive and commoditized world, your personality tagline is crucial to standing out. In this excerpt, Sally explains how your communication should be based on what you discover about your own highest value, and how to use that to improve your first impressions. Click the bonus download button at HowToFascinate.com/Podcast/3 to get her handy guide to making confident first impressions. If you haven't taken the free Fascination Advantage® assessment, visit HowToFascinate.com/You and enter Assesment Code PODCAST.