Director of Publicity and Press Shop PR Founder, Leah Paulos, spoke with me about how authors can cut through the noise in a challenging news cycle, when to build your platform, and demystifying the book biz. Leah Paulos is the Founder and Director of Publicity at Press Shop PR an independent book publicity firm based in Brooklyn. The Press Shop team has worked on campaigns for over 300 authors since its launch in 2012, including the #1 bestselling campaigns for ON TYRANNY by Timothy Snyder, MARCH by Rep. John Lewis, and WELCOME TO THE UNIVERSE by Neil deGrasse Tyson. She also recently launched Book Publicity School to bring Press Shop’s expertise and guidance to more authors at an affordable price. The School offers workshops, coaching, and online groups to help authors advocate for their work as effectively as possible. Leah has spoken on book publicity at Columbia Journalism School, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you’re a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file Leah Paulos and I discussed: Why authors need a “Big Fat Book Promo” spreadsheet What works in social media now, and what’s a waste of time How and when to build an effective author platform What kind of promotion an author should expect from their publisher Why a full press, media, and event campaign doesn't make sense for every author And a lot more! Show Notes: pressshoppr.com bookpublicityschool.com Book Publicity School on Facebook Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices