In this 5th episode of The Yellow Couch Series, Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Fatema Ranpura, a renowned NID Alumni, UX Consultant & Strategist with a fascinating career path. Fatema, formerly the Vice President of Design at Dream11 and UX Strategist at Isha Foundation, sheds light on her journey from the fast-paced world of startups to the impactful realm of social impact design. We delve into the transformative power of design in the social impact space,...

In this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra. The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies. Kaushal will share valuable insights on how UX designers can craft experiences that not only delight...

Designers, marketers, and anyone passionate about user experience, this one's for you! This episode of The Yellow Couch Series features Mahesh Patil, co-founder of August Company, a design-focused marketing agency, in conversation with Saurabh Gupta, co-founder of ZEUX Innovation. Mahesh's design journey is a fascinating one, taking him from the world of UX to the forefront of marketing. In this episode, they delve into a variety of topics including the evolution of a designer's role, the...

In this thought-provoking episode of our design-focused podcast, we delve deep into the journey of becoming a design leader in today's fast-evolving landscape. Hosted by Saurabh Gupta, the co-founder of ZEUX Innovation, we are honored to have Abhijit Thosar, the Head of Research and Design at Amazon Web Services, USA, share his invaluable insights and experiences from his illustrious career. Throughout this engaging conversation, we explore a variety of critical topics that are essential for...

Disrupting Industries with Design: Unveiling the Experience Economy. In the inaugural episode of the Yellow Couch Series, join us for a captivating conversation with Umang Sood, a visionary entrepreneur, design aficionado, and the brain behind Of10, an innovative and experience-centric co-working space. Hosted by Saurabh, the co-founder of ZEUX Innovation, this episode delves into a wide array of topics including the potential pitfalls for big brands that overlook user experience, the...