Are technical SEOs flourishing, or in other words, is there a technical SEO renaissance? Listen to Mike King, founder of iPullrank, talk about the growing knowledge of SEOs, the power of internal linking, and how personas can improve your CTR. But that’s not all, Mike is not only talking about doing SEO. Listen to this podcast and hear about his rapping career, book, and his plans for the future.

In this episode a passionate conversation between long-time friends Joost de Valk and Marcus Tandler (co-founder & managing director at Ryte). Besides being SEO experts, they also care about the world’s environment. Listen how a passionate Marcus wants to make the internet carbon-neutral and how blocking crawlers can save a lot of energy. But of course, they also talk about SEO. Are you interested in an in-depth conversation about website user experience, SEO tools and holistic SEO, and...

Cindy Krum, Founder & CEO of MobileMoxie, and Joost talk about the ever-changing field of SEO. Luckily, both these experts are never out of fresh innovative ideas for SEO. For example, they think about passage ranking, PWA in search results, a JSON-LD only version of a URL and voice search. Listen to this episode if you want to get inspired and discover their take on the SEO future.

Lily Ray, director of SEO and head of organic search at Amsive digital, talks about her specialty switch from the ecommerce space to E-A-T. She thinks that E-A-T is one of the biggest focus points that Google has been emphasizing and she gives hands-on tips on how to improve the expertise, authoritativeness and trustworthiness of a website. Besides that, Lily and Joost talk about the future of E-commerce spaces, SERPs “People also ask” and Paid Ads. And as a bonus, they will tell you how they...

Nichola Stott, owner of Erudite, shares practical tips on how and when to hire an SEO agency, how to evaluate them and how her agency always stays on top of the latest news. She explains what collaboration with clients means to her and how often agencies and clients communicate. Listen to this episode to take a deep dive in the world of SEO agencies!

Writing easy to read texts can be hard, especially when you're writing for a niche audience that expects you to use certain difficult words. Listen to this episode of the Yoast SEO podcast to hear our CEO, Marieke van de Rakt, talk about making even the hardest online texts easy to read. It doesn't matter if you are a webshop owner selling pens or a Criminology student explaining difficult topics in a paper, everyone can do it! Best of all: your website visitors (and therefore Google) will...

Serial entrepreneur and SEO Kristopher Jones loves talking business. And that's exactly what Joost and Kristopher are doing during this episode of the Yoast SEO Podcast. From starting and scaling his own businesses to investing in all kinds of companies he thinks have great potential. But what really makes Kristophers' heart pumping faster is eCommerce. This all started with Pepperjam - a family business - and now continues with all kinds of projects of which one involves great names from the...

In this episode of the Yoast SEO podcast, Joost talks to Kevin Indig, Director of SEO at Shopify. Besides sharing his views on the marketing software landscape and telling where his passion for SEO comes from, Kevin provides you with practical tips on how to use video for your webshop. If you are curious to learn more about SEO, e-commerce platforms, and webshop optimization, this is one for you!

Lights, sound, action! The world of video has no secrets for Phil Nottingham. Name it and he's been there and done that. From acting, directing, television broadcasting and working as a stuntman (!) all the way to online video techniques and strategy. He's done it all. So if there's one thing Phil will teach you in this podcast episode, it's picking the right video strategy for your company. His neverending curiosity to what's there to improve will inspire you to hit that 'record' button!

Kate Toon is a copywriting superhero. She lives and breathes great quality copy. If you are an online copywriter, content marketer or SEO, listening to her conversation with Joost will make you definitely double check your texts. During this episode, Kate will provide you with some helpful tips to improve your SEO copywriting skills and share her views on things that stand in the way of great web content (like bad website design!). Ever wondered if you should worry about Schema while writing?...

Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? Should your marketing messages appeal to your mass customer audience or the potential amplifiers and influencers that help you expand your reach? Should you jump on every marketing...

If you think you know the world of SEO, think twice. Because in this episode of the Yoast SEO Podcast, Jes Scholz (International Digital Director at Ringier) will provide you with a view on SEO beyond Google Search. She will show you the value of tools like Google Discover, Google News, and Google Lens, but also share her experience outside the Google ecosystem.

Great engagement and strong brand recognition sometimes look like to be reserved for the big names on this planet. In this podcast, Purna Virji (Senior Content Solutions Evangelist at LinkedIn) will prove the opposite by providing you with helpful insights and practical tips for building a strong brand on LinkedIn. For example, by telling you about the importance of personal profiles, the use of different content forms, and improving your advertising strategy for faster growth and success.

Jason Barnard (founder and CEO of Kalicube) does a lot and there are a lot of Jason Barnards. Having multiple namesakes and multiple careers confuses Google. But, Jason would not be this Jason if he wouldn't have a way to help Google understand your (product) name or brand with the goal of improving your brand's representation there. That's what this episode is mainly about: making sure your brand or name is represented in your Brand SERP on Google as you desire it to be.

Are you ready to turn your view on search and international SEO upside down? Because that is what Jon Henshaw and Joost de Valk will do in this episode of the Yoast SEO Podcast. They will not only discuss ‘the good old days’ of SEO but also share their sharp views on the future of search. Ever heard of the Apple Search Engine? If you have an Apple device, you are probably using it on a daily basis already! Did the podcast episode with Aleyda trigger you to look into hreflang? Jon says it...

Aleyda Solis (founder of Orainti and co-founder of remoters.net) is an SEO consultant, author, speaker, and remote working enthusiast. In this episode, Aleyda and Joost will talk about how SEO is becoming a general marketing strategy, why you should not focus on getting your videos shown in search results on YouTube and the impact Schema could have on optimizing for local and language-based searchers.

Christi Olson (Head of Search for Global Media at Microsoft) and Joost de Valk (Founder of and Chief Product Officer at Yoast)share their views on Search Engine Marketing, both paid and organic. Listen to this honest conversation about changes in the world of SEM and how this affects all companies that want to outrank their competitors.