In this episode, we dive deep into the world of cravings, unravelling the science behind why we crave what we crave and how we can manage these powerful urges.  Cravings are more than just a desire for specific foods; they're a complex interplay of psychological desires, physiological needs, and environmental cues that can often feel overwhelming.  Whether it's the sudden need for something sweet, salty, or fatty, or a specific texture that calls to you, understanding the root causes of these cravings is key to managing them effectively.  Join us as we explore strategies to navigate and control cravings, ensuring they don't derail your health and wellness goals, and listen in to arm yourself with knowledge and practical advice to take control of your cravings once and for all.     About Clair: CLAIR MACKENZIE IS A LIFE & WEIGHT COACH WHO HELPS FEMALE PROFESSIONALS AND ENTREPRENEURS LOSE WEIGHT BY TRANSFORMING THEIR RELATIONSHIP WITH FOOD AND THEMSELVES FOR LIFE. Clair’s uses an array of coaching tools and techniques to help women, who are done with dieting, take control of their eating whilst increasing their self-belief and self-worth. “There is nothing more rewarding than helping someone overcome their detrimental relationship with food so that they can thrive in optimal physical and mental wellbeing.” After overcoming decades of struggling with her own weight and losing 6 stone Clair used her experience and coaching qualifications to create her two programmes; ‘Lose Weight. Live Life’ for her private clients and her ‘My One Life Academy’ membership program. Before following her passion to help women lose weight and transform their lives, Clair worked for a global blue-chip organisation in various marketing and consulting roles. Clair has been featured on the BBC, interviewed for various podcasts, and loves speaking about how she helps women at events. Clair lives in rural Warwickshire with her husband, teenage children and their two dogs.   Clair's Links: Facebook Twitter Instagram LinkedIn Website