The job market was deeply affected by the pandemic. Many have started reevaluating their priorities, quit their old jobs, and perhaps shifted careers, starting the so-called Great Resignation. Today, however, I'm going to focus on another hot topic connected to the job market, which is the whole work-from-home debate.  Our industry has very mixed stances when it comes to remote work. I've had many conversations about that these two years and heard many different opinions and I've been setting...

Despite the fact that they are a consistent part of our industry, in-house archviz artists don't really get the recognition they deserve. In-house archviz artists work closely with architects. It's basically like having your client in the same room as you, so the kind of filters and barriers archviz firms put in place are a hundred times more difficult to raise.  Expectations in architecture offices can be very high. In-house artists get a lot of pressure upon their shoulders, but in most...

Welcome to the finale of Season 1 of the "There's Something about Archviz" Podcast! In order to celebrate the first year of the podcast, I wanted to shuffle things a little bit. First of all, I conceived this episode with Georgi Lechtarski from The Creative Insider podcast, who is also going to co-host and mirror this episode on his podcast. As for the episode... well, you've probably already guessed it by now, this time I'll be the guest of my own podcast! So, what are we going to talk...

One of the things we tend to forget the most about archviz, is that it is a service industry, and managing people – whether it’s clients or teams, is a pretty important part of what we do. At the core of this, there’s always smooth communication. But how should we manage the expectations of our clients, and how do we build a positive dynamic with internal and external teams? I’ve asked these questions and much more to Anna Perela, chartered Architect and Head of Planning at Cityscape Digital...

Episode 11 of There's Something About Archviz is about how to improve client relationships, which is probably one of the most important and undervalued factors influencing our success in archviz.  In particular, I wanted to start from a widespread assumption going around within our industry, and that’s we have to “educate” our clients. But what does actually mean to “educate a client”? Should we look beyond this assumption and trying to reframe it?  Simon Oudiette from Horoma joins me to...

What opportunities do archviz artists have outside image-making? How to discover and pursue new passions, interests, build side activities, and even additional income streams? Episode 10 of the "There's Something about Archviz" podcast aims to provoke thought and push 3D artists to *explore new activities that while being still linked to archviz, are not strictly image-making,* which is especially important in an age like ours where work and skills have become so fluid. In order to help me...

Episode 09 of There's Something about Archviz is about *gender equality and balance issues in the architectural visualization industry.* Historically, archviz has been a very male-heavy industry, and last statistics from 2016 tell us that women represented only 7% percent of the workforce in archviz. I believe that the more diverse is a field, and this is especially true in creative professions, the more that field is a thriving one. So I decided to sit down with *Elena Valeria Miller* and...

Episode 08 of the There's Something about Archviz podcast features *Lucia Frascerra* , Senior Visualisation Artist for Secchi Smith in London and teacher of Post-production for Archviz at MADI IUAV. Lucia brought on the show the story of how her passion for archviz pushed her to challenge her assumptions about herself, and how she went from living in a small town in Tuscany to working for some of the biggest names in archviz. Through her work experience at DBOX and Cityscape Digital, Lucia...

What does it really mean to receive an education in archviz? Archviz training doesn’t necessarily follow the traditional academic path. We know that too well, many of us are self-taught or have been following scattered courses and tutorials. However, the offer we have today is unprecedented. The pandemic has brought so much online educational content for archviz artists, and the common idea of YouTube having a tutorial for everything revolving around our profession…well, today is truer than...

*Mike Golden* joins me on "There's Something about Archviz" podcast for a two-parts episode on his experience in *running a one-man show in the architectural visualization field*. Mike is the founder of Three Marks, a one-man show visualization studio largely focused on crafting CGI for luxury real estate. He is best known on the internet with the alias of Droquis, under which he crafts digital art. Mike is also a great lecturer, and he has been featured several times at industry conferences...

*Mike Golden* joins me on "There's Something about Archviz" for a two-parts episode on his experience in *running a one-man show in the architectural visualization field*. Mike is the founder of Three Marks, a one-man show visualization studio largely focused on crafting CGI for luxury real estate. He is best known on the internet with the alias of Droquis, under which he crafts digital art. Mike is also a great lecturer, and he has been featured several times at industry conferences and...

In the first episode of There’s Something about Archviz of 2021 I’m joined by *Ruggero Pedrini and Beatrice Piola from the Digital Architecture Department of Barcode Architects* , an international architecture and urban design based in Rotterdam. Although they form a large and underrepresented part of our industry, archviz artists working as in-house employees for architecture firms have usually much less exposure, so I was really glad to sit with them for this conversation. In our chat,...

There's Something about Archviz goes on a winter break too! *No interview today, this is a personal audio log on my 2020 tale*. This is the last episode for this year, before returning in 2021 with great guests and topics. Inner struggles, mental health, and future plans for "There's Something about Archviz" are at the core of this short episode. Kind of a personal recording, but I really felt the need to make *a recollection of what happened in this hell of a year.* Want to get in touch?...

For this episode of There’s Something about Archviz I am joined by *Victor Bonafonte* , art director, artist and co-founder of one of the most successful architectural communication firms, Beauty and The Bit. Driven by curiosity and by the passion to try out new things, Victor pushed Beauty and The Bit’s work to the next step, and developed *a cinematographic language for architectural animations*. Their first animation short film Landmark, closed the gap with cinematography through...

*Fabio Palvelli* is the guest of Episode #02 of "There's Something about Archviz"... no need for long introductions, if you've been in this field for more than a couple of months you've probably already seen him, or at least heard about him! Fabio is the co-founder of the D2 Conferences, the world's largest archviz event. He is mostly known for his YouTube channel and his videos on the business of design, however, his main activity relies on consulting archviz companies and freelancers and...

Today's guest is Paolo Zambrini, CEO of ENGRAM Studio, EIDO, and H3RE. He's an industry veteran and one of the most influential people on the scene Italian archviz. His work is very well known even beyond national borders, and he has worked for top-tier clients such as Snohetta, MVRDV, and UNStudio. Paolo is deeply passionate about how images are born. We took a deep dive into the principles of image-making, and we discussed how we instinctually read images and what we should prioritize when...

Welcome to "There's Something about Archviz", a series of conversation with experts and industry leader from the field of architectural visualization hosted by Federico Biancullo of The Big Picture! Listen to this short introductory episode in which Federico explains why you should listen to this podcast, and what can you expect from the full episodes. If you want us to cover a topic in particular, you want to suggest a guest or perhaps you want to be a guest in one of the episodes, write...