The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.
Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver...
The buzz: “Market like the year you are in!” (Gary Vaynerchuck).
The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health.
Published 12/03/19
The buzz: “Market like the year you are in!” (Gary Vaynerchuck).
The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health.
Each demand generation program, social media campaign, experiential event is a chance...
Published 12/03/19